The main demographic for this program spent their free time gaming so it was important to create a game-like structure to the program and the visuals. We decided to go with an adventure/treasure hunt theme, incorporating texture, bold fonts, and earthy colours for the overarching brand.
The program has several stages that are classified as "lands".
To continue with the adventure theme, each stage has their own colours and photo selection.
This project included branding and course material design.
