I believe that your best brand is already in your dna.
It’s part of who you are, how you show up and make people feel.
It’s not a trend, style, or popular Canva template.
Our world may have conditioned over who you truly are. Which may be why you don’t actually reach the people you want, feel imposter syndrome, or feel like faking it to make it is the only way to show up online. That no one will ever truly get you or your vision. That you’ll have to settle for something that isn’t quite right and looks like another coach/service provider/fill in the blank.
I believe that your best brand is already in your dna. It’s part of who you are, how you show up and make people feel. It’s not a trend, style, or popular Canva template.
Our world may have conditioned over who you truly are. Which may be why you don’t actually reach the people you want, feel imposter syndrome, or feel like faking it to make it is the only way to show up online. That no one will ever truly get you or your vision. That you’ll have to settle for something that isn’t quite right and looks like another coach/service provider/fill in the blank.
I believe that your best brand is already in your DNA.
It’s part of who you are, how you show up and make people feel.
It’s not a trend, style, or popular Canva template.
Our world may have conditioned over who you truly are.
Which may be why you don’t actually reach the people you want, feel imposter syndrome, or feel like faking it to make it is the only way to show up online. That no one will ever truly get you or your vision. That you’ll have to settle for something that isn’t quite right and looks like another coach/service provider/fill in the blank.
I believe that your best brand is already in your dna.
It’s part of who you are, how you show up and make people feel.
It’s not a trend, style, or popular Canva template.
Our world may have conditioned over who you truly are. Which may be why you don’t actually reach the people you want, feel imposter syndrome, or feel like faking it to make it is the only way to show up online. That no one will ever truly get you or your vision. That you’ll have to settle for something that isn’t quite right and looks like another coach/service provider/fill in the blank.
I believe that your best brand is already in your dna. It’s part of who you are, how you show up and make people feel. It’s not a trend, style, or popular Canva template.
Our world may have conditioned over who you truly are. Which may be why you don’t actually reach the people you want, feel imposter syndrome, or feel like faking it to make it is the only way to show up online. That no one will ever truly get you or your vision. That you’ll have to settle for something that isn’t quite right and looks like another coach/service provider/fill in the blank.
Imagine all the free time and energy that you’ll have when you don’t have to try to be someone else to grow your brand + business. What would it be like if your brand could be as easy as being yourself?
I’m here to help you express that exact thing by putting your big vision into words and building it into a visual expression.
Imagine all the free time and energy that you’ll have when you don’t have to try to be someone else to grow your brand + business.
What would it be like if your brand could be as easy as being yourself?
I’m here to help you express that exact thing by putting your big vision into words and building it into a visual expression.
Even I have branded and rebranded myself countless times until I actually got to the core of who I am.
It was those stops and starts that helped me find my truest expression, and then deliver the same for my clients.
The result is my True Code ™ framework, where everything fell into place.
I got a second (fifth) wind, a newfound commitment to my business, and I love my brand (which is HIGH praise coming from a perfectionist designer– have you ever heard the joke that designers are always rebranding? That was me!).
Even I have branded and rebranded myself countless times until I actually got to the core of who I am. It was those stops and starts that helped me find my truest expression, and then deliver the same for my clients.
The result is my True Code ™ framework, where everything fell into place.
I got a second (fifth) wind, a newfound commitment to my business, and I love my brand (which is HIGH praise coming from a perfectionist designer– have you ever heard the joke that designers are always rebranding? That was me!).
The one who painted all day long in kindergarten and grew up going to after-school art classes. The one who filled all her highschool electives with anything creative and got all the art awards.
So when it came time to decide what I was going to do for the rest of my life, I *somehow* had no idea. Even though I was an “art kid”, I couldn’t draw a realistic face to save my life and REALLY loved the process and structure I found in silversmithing and graphic design. I also knew the reality of how hard it is to get into the art world - my mom was an art kid too. She just chose fashion over art (which, tbh, is also really hard from what I’ve witnessed over the years. We all choose our hard).
Two professions that seemed super depressing (no offense), only beneficial to him (hello free labour) and completely not in my wheelhouse. I was an art kid for a reason: I can’t do math and conflict stresses me out - why would I sign up to do both willingly?
I may be an art kid, but first and foremost, I am the daughter of immigrant parents. Perfect grades, ambition and hardwork are in every fiber of my being. Even though that Accounting class was boring, I still gave it all my ambitious little heart could. Once that door closed, a new one opened - thanks to my yearbook teacher, Mr. L. He taught me everything I knew about design up until that point. I spent more time in his classroom than anywhere else, working on the finalFINAL-v21.pdf of the yearbook. He mentioned an art school on the other side of the country and my future began.
And I didn’t have one - 4 months from the application deadline. But I got in and it was truly where I belonged. I spent the next 3 years in Halifax in design theory and structure heaven, pulling all the studio allnighters and my last year in Philly where self expression, creativity and my art kid curiosity came out to play.
Upon graduation, I started working at a startup. A music tech (ie. BRO to the max) startup that was amazing for freedom and creativity compared to the mind numbing reality of scaling photos all day that most of my colleagues faced.
But…. it was still a startup, which meant I wore rose-colored glasses and thought I was living the dream, even though I was working from 7am-10pm with ZERO personal life (could I have been drinking any more startup Kool Aid? Don’t think so.).
At the time, it felt like the worst thing ever, but it was really the best thing that could have happened to that wide-eyed 22-year-old I once was.
Thus began my solopreneur journey. Kind of. Over the next 2 years, I stumbled through freelancing while looking for a fulltime job.
Until I realized something - Why don’t I just do my own thing, officially? I’d way rather put my blood, sweat and tears into my own business and brand than someone else’s. I’ve clearly been burned by that before. Why not back myself? Plus I get to choose who and what I work on - sounds pretty sweet to me.
That was the kick I needed to register my business and officially began my 6 year climb, which brings us to today.
*peep the hilarious card my 1st business coach sent me*
I’ve hit rock bottom over and over. I’ve spent years doubting and downplaying myself - stuck in comparison. I’ve branded and rebranded myself so many times because I thought I had to be a certain way to be a successful designer/CEO/solopreneur. (RIP kesvn studio and likewise collective– there are tooo many names in the rebrand graveyard to count… but no more).
Because the world only shows us the shiny top-of-the-mountain success. Not the crawling-through-mud moments that got our competitors there.
Even with just a glimpse into my story, I hope you feel validated in your solopreneur struggle. Because it’s hard and I’ve been there. I’ve also learned a lot along the way and want to be the helping hand that lets you skip a few mud pits on your climb up.
If you’re ready to go on that journey with a designer who’s here to guide you and bring that big, dreamy vision to life, I welcome you with open arms.
me and my 4 drinks, if you know you know >
The one who painted all day long in kindergarten and grew up going to after-school art classes. The one who filled all her highschool electives with anything creative and got all the art awards.
So when it came time to decide what I was going to do for the rest of my life, I *somehow* had no idea. Even though I was an “art kid”, I couldn’t draw a realistic face to save my life and REALLY loved the process and structure I found in silversmithing and graphic design. I also knew the reality of how hard it is to get into the art world - my mom was an art kid too. She just chose fashion over art (which, tbh, is also really hard from what I’ve witnessed over the years. We all choose our hard).
Two professions that seemed super depressing (no offense), only beneficial to him (hello free labour) and completely not in my wheelhouse. I was an art kid for a reason: I can’t do math and conflict stresses me out - why would I sign up to do both willingly?
I may be an art kid, but first and foremost, I am the daughter of immigrant parents. Perfect grades, ambition and hardwork are in every fiber of my being. Even though that Accounting class was boring, I still gave it all my ambitious little heart could. Once that door closed, a new one opened - thanks to my yearbook teacher, Mr. L. He taught me everything I knew about design up until that point. I spent more time in his classroom than anywhere else, working on the finalFINAL-v21.pdf of the yearbook. He mentioned an art school on the other side of the country and my future began.
art schools look at your portfolio and I didn’t have one - 4 months from the application deadline. People spend years compiling a portfolio, especially one that gets you into one of the top 3 design schools in Canada.
But I got in and it was truly where I belonged. I spent the next 3 years in Halifax in design theory and structure heaven, pulling all the studio allnighters and my last year in Philly where self expression, creativity and my art kid curiosity came out to play.
Upon graduation, I started working at a startup. A music tech (ie. BRO to the max) startup that was amazing for freedom and creativity compared to the mind numbing reality of scaling photos all day that most of my colleagues faced.
But…. it was still a startup, which meant I wore rose-colored glasses and thought I was living the dream, even though I was working from 7am-10pm with ZERO personal life (could I have been drinking any more startup Kool Aid? Don’t think so.).
At the time, it felt like the worst thing ever, but it was really the best thing that could have happened to that wide-eyed 22-year-old I once was.
Thus began my solopreneur journey. Kind of. Over the next 2 years, I stumbled through freelancing while looking for a fulltime job.
Until I realized something - Why don’t I just do my own thing, officially? I’d way rather put my blood, sweat and tears into my own business and brand than someone else’s. I’ve clearly been burned by that before. Why not back myself? Plus I get to choose who and what I work on - sounds pretty sweet to me.
That was the kick I needed to register my business and officially began my 6 year climb, which brings us to today.
*peep the hilarious card my 1st business coach made me*
I’ve almost given up countless times. I’ve hit rock bottom over and over. I’ve spent years doubting and downplaying myself - stuck in comparison. I’ve branded and rebranded myself so many times because I thought I had to be a certain way to be a successful designer/CEO/solopreneur. (RIP kesvn studio and likewise collective– there are tooo many names in the rebrand graveyard to count… but no more).
Because the world only shows us the shiny top-of-the-mountain success. Not the crawling-through-mud moments that got our competitors there.
Even with just a glimpse into my story, I hope you feel validated in your solopreneur struggle. Because it’s hard and I’ve been there. I’ve also learned a lot along the way and want to be the helping hand that lets you skip a few mud pits on your climb up.
If you’re ready to go on that journey with a designer who’s here to guide you and bring that big, dreamy vision to life, I welcome you with open arms.
I often get an actual vision of what the brand or website should look like before I start. I don’t know how it works but 100% of the time that is what we go with after completing strategy. This has even happened with a potential client who worked with someone else. The brand they created was literally the one I saw. It’s a pretty cool superpower. One I’d love to share with you.
I often get an actual vision of what the brand or website should look like before I start. I don’t know how it works but 100% of the time that is what we go with after completing strategy. This has even happened with a potential client who worked with someone else. The brand they created was literally the one I saw.
It’s a pretty cool superpower.
One I’d love to share with you.
I don’t take your trust and commitment to working with me lightly. For me, integrity means doing right by you and your vision with quality work, consistent communication, and transparent processes.
My goal is to be the cheerleader in your corner who challenges you to step up. I know you have a big vision and I want to help you get there. Whether that’s through supportive 1-on-1 calls or custom trainings so you feel empowered to manage your brand and website.
Personal and business growth is at the forefront of everything I do. Constantly sharpening my skills, learning new tools and finding new ways to better serve you and your vision.
I'm the friend that helps you move, for better or worse. Solopreneurs (me included) need a ride or die. Your designer should be one of those people.
I am invested in you, the human and the solopreneur. Everything I do is with your best interest in mind. Even if that means we don’t work together or my solutions aren’t what you need at this stage.