Today on the Doodles to Dollars podcast, we had the amazing Erika from Deavi Marketing chatting with us about her journey from freelance social media gigs to running her own marketing biz 💼✨. Erica's all about helping clients be truly seen and heard online, and she shared some serious gems 💎 on how to make that happen. We dove deep into the biggest social media mistakes business owners make, touching on everything from content creation and engagement to optimizing your profile.
Ready to step up your Instagram game? You won’t want to miss this one!
Hey everyone, welcome back to the Doodles to Dollars podcast. Today is all about social media. Our guest Erika started her career in social media as a freelancer. Two years later, she has her own marketing company, Deavi Marketing, where they provide social media content creation and management, social media strategies, one-on-one workshops, and social media design templates. Their approach to social media is different than other businesses. They don't just focus on what's trending. They focus on what their clients' needs are and how they want to be heard and seen online. As you know, I love this approach. I love this perspective because that's exactly how I view design. And I'm really excited to dive in. We're going to be talking about the biggest mistakes business owners can make on their social media, including content creation, engagement, and profiles. So if any of that piques your interest, especially if you want to up your Instagram game, let's dive in. Hi, welcome to the show. I'm so excited to have you on. To get started, tell us who you are, what you do, all that good stuff. Thank you Xena for the warm welcome. I am Erika. I have a social media business. So I help business owners with content creation, when it comes to social media templates. And also I became a course creator when it comes to Instagram. So I also had business owners not only to do content for them, but also to teach them how to use Instagram, more specifically Instagram, how to use it, how to understand it, how to create content, do daily engagement, all these key things to help them become their very own, as I'd like to say, the best social media managers. That's awesome. I feel like the last time we talked, you, the course creator part wasn't part of it, or maybe you didn't mention it when we talked, but I'm excited to dive into that. To get the ball rolling with our conversation, I'd love to hear about your journey. So kind of going back to either when you started with social media or further down to like school or really just wherever you feel is a good place to start to talk about your journey leading up till now. Yeah, I think my journey starts actually when I was little. My dad, he can draw beautifully, truly. And I always thought that I can't for some reason. But then at school, I discovered that I can nicely copy paste things. So when I see something, for example, on my phone or a cartoon, I can, by looking at it, I can draw it nicely on a piece of paper. So this is where it started and it slowly developed. And I remember at university, My tutor actually saw this passion that I had and we had this assessment where she picked me to do all the designs. for the event that we did on campus. So all the invitations that have been sent to other teachers. And I was like, I won't believe it myself. And she gave me this task. And I think that was the moment when I discovered I love graphic design. And it slowly led me to actually marketing. So that was the moment where I found my passion for graphic design. And then when I joined after the university, when I joined teaching companies, I was there creating opportunities for me. I was a support manager on campus, but I was like, you know, Christmas is coming. Valentine's Day is coming. Easter is coming. I'm like there. I can do new designs for the menus. I can do the decorations there. So I took every opportunity I could when it came to anything creative. And then slowly it led me to events and marketing manager. Of course, COVID happened. As many of other people, I lost the job, but then One year later, actually, I joined a social media agency where the whole dream come true graphic design creativity came into place, where I got to learn about all the social media channels, content creation, daily engagement, even managing multiple accounts at the same time. And then you spend some time in the company, for example, and then when you stop growing, you start analyzing how the company works, the things they do, why they do this way, how they do it, what's the process behind and then you kind of start identifying the gaps where you can step in the things that you can do better. And this was my moment to shine and I decided to quit the agency and start doing it on my own. So that's a little summary of my journey. That's awesome. How long has it been with you running your own agency doing your own thing? So first I started as a freelancer. So I quit the agency and I started freelancing simply online on the websites. And the beginning was quite slow. So the first month I didn't get any clients. Second month, it took me some time to build up some portfolio, get reviews. But when I hit the moment where it was like, I can't manage it on my own, I need help. And when I saw the success, I thought, you know, creating a company, doing it. Not on the freelance websites, but on my own. And this was the shift, the change that happened. So I've been freelancing now, I'm thinking for about two years. And now I have my own business for a year. So in February, I celebrated my first year. That's awesome. Congratulations. Thank you. February is a big month, not only my business birthday, but also my birthday. Happy, happy birthday. Thank you. Well, you mentioned that they got to a point where it was like too much for you to handle. So right now, do you have other people that are working within your company, whether they're also like contractors or employees to kind of help you manage everything? I do have a backup so in case if things happen that i can manage it on my own i do have a backup however also those busy times and also there was a peak and then things kind of slow down. It helped me to put better procedures also in place on how to manage the workload on my own because i. I enjoy talking to people, getting to know their brand, and also expressing my creativity when it comes to designing reels, designing carousels. I also got a little style that really catches your eye when you go through carousels, and you can see those aligned ones. So when you slide, there is some kind of transition that it looks like one whole image, but it's a design. I enjoy this part and I love talking to people. But again, if I ever go to the point again that I'm truly struggling, I do have a backup. But right now I learned how to manage everything perfectly. Now I'm really curious to actually see your work, because I haven't seen it before this podcast. So I'm going to go and creep what you've done, because I'm really curious. But that's actually a really good point to transition to. You mentioned that you have a backup one, which is awesome. I think that's something that a lot of people need, including me. I need to find my backup, especially for websites. I need to have a backup in case something happens to me. But also to have those systems in place, I feel like a lot of like it takes a while for a lot of people to kind of get to that point or to maybe set those up. Do you like do you think there's something in your past or maybe it was working at the social media agency that made you be like, Oh, I need to do this now, like, as I'm starting at the very start, like, this needs to be built in now. Do you know what I mean? Do you mean in terms of processes or like managing workload? Both, I guess. I guess from my point of view, like I've been in this for seven years, but I've also obviously been talking to other people and it usually like it takes a while to get to that point where you're like, okay, this is not working. I need to put systems and process and everything in place. So is there something in your past, whether it was in school or at the social media agency or anything like that, that kind of prompted you to do it sooner? I think when it comes to, well, things that encouraged me to do sooner, so when it comes to starting my own business, The key point was, it was always somewhere inside me that I wanted to, but I didn't know how. But then I thought, basically, you go to the point where you think, what would benefit me. So whether my clients would prefer to work with a freelancer, or does a company sound more professional to have. So you have to identify these things. So this is how it led me to this decision. But in terms of processes, I think along the journey, there were many moments and many situations even, where I had to stop and rethink things. So the first one is, again, the agency was a great place to learn how to manage the workload. So you kind of, you know, look at the different deadlines and then you prioritize your tasks. And it's often very easy to fall back to, oh, this project looks a bit more fun, a bit more easy or things like that. So even though it has longer deadline, you go. you know, you go for this one instead of something else that is truly urgent. And I think this was another, in terms of practices, let's say, basically skill that I learned. Also, it happened many times that I had burnouts. I didn't stop. I worked until even 12pm. It even happened like that. But I learned how to, you know, I started putting timers on certain tasks and also started prioritizing, calculating time. So this is how much time usually it takes me to create content. This is how much usually it takes me to create designs. Even when it comes to engagement, I break it down. And then at least I have a rough idea how roughly I spend, how much time I spend. Of course, you can always add one or basically like one or two hours just to be on the safe side in case anything arises. But also, you learn how to plan. So let's say if this is how much time it takes me, then this means I can take on this many clients. And it helps you to also plan the workload for the week, for the month, also your income for the week, for the month, again, depending on how you calculate it. And also, perhaps many other business owners will agree, perhaps the hardest one is to say no sometimes, especially to some clients, for example, that you think I mean we all go to the point especially in the beginning when we need money to cover expenses for example and you really need clients and someone shows up and you truly see and feel that they might be a difficult one they might cause you extra stress extra. you know, even extra work that is not usually involved in this. And sometimes you just feel like you are not on the same level, you have, let's say, different values. So you are two different. And, you know, we tend to think like, it's okay, I will manage, you know, I need the money and things like that. But when you start working, and it gets truly difficult, then you think like, deep down, I knew, but now you can kind of escape. So learning when to say no, I think it's really, really also important. And sometimes it can be painful, but you have to say no, or even for bigger projects. If let's say you don't, for example, do some things necessarily, or you don't work with this kind of scope of people. Once I had to turn down a project that was simply too big than the usual ones that I work, even though it was painful, but still, you know, you have to be honest, you have to promise what you will deliver and you have to deliver that. So that's another thing that comes to my mind actually. Yeah, I totally get that. As you were talking, I'm like, yep, all these clients that I've like, I should have said no. But at a certain point in my business, I just took them on and then it was super painful and very like, I could have just avoided all of that. It wasn't even worth the like payment or the money that I got from that client to work with them. And yeah, And I feel like that's like a lesson that, unfortunately, you just have to go through. You have to have a client where you know that you should say no, but you take them on and then you learn really quickly. Yeah. Yeah. And also, identifying the patterns when something rings a bell, when also trusting your gut when it says that this is suspicious. These things, sometimes it's easy to not see them. Oh, no, it's okay. But you know, deep inside you know. Yeah. Yep. 100%. Oh, there's so many good things in there. Just to kind of dive back a little bit in the past before we go forward. If you were to look back at really your whole journey leading up to this point, are there key moments that stand out to you? Whether it's like something that inspired you to go into having your own business or like, I guess, key learning lessons that you've taken into your business. I think the biggest one, even when we started, you know, the first thing that comes to my mind is when the COVID happened, I lost the job. And that was the moment when I felt the number, how much I mean. And I really didn't like that feeling. And I think that was the very first moment when I thought about, you know, doing something on my own, starting something on my own, because I didn't want to feel just like a number being easily replaced. And, you know, you put so much energy, so much work, so much yourself into what you do. And you kind of see You know, you're not being appreciated enough. It's very easy to let go you of the job and things like that. And you want to matter. You want to do more. And the thing that was the key moment for me to, when I knew that I can do more, I can do better and I can do it for myself instead of doing it for someone else. Yeah, I feel like I have a similar thing. What was your moment? I feel like there was quite a few. I think I always, actually, I don't know, maybe that's not true. I'm just thinking back to like, when I was in school, and what my dream was, leaving school, like where I would go work. And I was always at an agency and then maybe eventually like in my 40s or 50s, like starting my own company. And that was like the dream. And to live in New York, because that's like the design spot. But yeah, but I remember at my first job out of university, it was It was like, compared to my classmates, it was great. I could have creative freedom, I could do whatever, but it was also a startup, so it was a lot of work, no boundaries really. But I remember at that job, there was also a social media manager and him and I were roughly the same age and we were both just like trying to like get through this job together. And I remember at the end, we were like, he left first. But he's like, I want to put this effort into something that has my name on it. Like, if I'm going to work this hard, I want it to be mine. And that really stuck with me. And that startup like ended up like losing funding at that point. So everyone got let go for the most part. And then I just like naturally fell into freelancing. It was never I didn't plan to go into it. I actually planned to take a break because I was burned out. But yeah, that like, I totally know what you mean where you're just having that feeling where you're like, Oh, wow, like I am replaceable. Like it doesn't no matter how hard I work for these people or this company, like, there will come a day that I get fired or let go or I need to move on. So building something for yourself is, I guess, more stable in the long run because you can control it. Not necessarily maybe that stable in the short term unless you're really, really good at ramping your business up. But yeah, I just remember that being like a moment. I'm like, hmm, yeah. And then when I left, I'm like, yeah, we're doing this for us. Yeah, I love the part where you said, you know, if you're working so hard, it's better be for your own name, like to put your name out there. I love that part. Yeah, it really stuck with me because that job, I think from looking at how it went for him, I would assume that's the same. But like, I know for me, I worked Like I gave that job my all and then it was like kind of a shock to get let go, but also probably a blessing in disguise because I actually got to rest and then I started my own business. And yeah, there's a lot more about that job, but it was like overall, I think it was a great place to start. I definitely know that feeling. I think every single job has something to teach you. My first job was as a receptionist at the hotel, but again, there I learned how to improve my English skills. English is not my native language, but I learned how to communicate better, how to talk to people as well, customer service, all these things. And every single role teaches you something, and there's always something to take away. In some roles, it can be people management, for example, or again, customer service, all these things. And I think everything is important. You still learn the basics that you can use when you have your own business. Yeah, that's such a perfect segue because I was going to ask you, so you mentioned working at a hotel. If you were to look back at your other jobs that you had just across the board, are there things like that that you've picked up that now benefit your business or you use like day to day? When I think now about my very first role, so yeah, as a receptionist, I also learned how to provide better customer service. Also at the same time, you learn how to talk to management, which is also great for the next role. If you're, you know, going through the corporate pattern. So you'll learn how to communicate, but you learn more about even tricks that I can even now give, you know. And my friends, when you know, even booking holidays, so people tend to book in the whole week, so they take it from Monday to Sunday. When in this case, you can take those two days off and you can book only five days. And you can still come back from your holiday, for example, on Sunday. So even these little tricks. But moving to the next roles, I also went for internship whilst I was studying. And that experience also taught me a lot. I was scammed at the time for going there with the accommodation. But my internship was with Marriott Hotel. And the way they handled it, I remember sending them an email that I don't think I will be coming you know, why I made the transfer for the deposit for everything. And apparently it happened that I was scammed. I don't have a place to stay when I get there for a few months. And oh my god, when I think now, it's such a one thing that they did. They sent me a message or call that I remember. And they said, Come, please come. We will start it out we will help you you can stay at the hotel for a few days and i remember for the three days i could stay there i stay there at the hotel and then that day the next day on the fourth day they were fully booked but they said in case you don't find in the world we will sort it out so i went there. They helped me my internship was in amsterdam in netherlands and i stayed there at five star hotel. They gave me a room and I got support from all of the members. They gave me lists of places to go to look for accommodation. They supported me in any way that they could and I found accommodation on the second day. And I was truly grateful for the support for everything that they did for me. And not necessarily something I took to my practices, what I do, but also it helped me to see that, you know, there are some businesses or some people say that there is a lot of lack of fairness being in the workplace. But then I experienced this different part where, you know, where the corporate doesn't care about you and where it does, where it actually supports you. And the introduction training we had was also brilliant. And that place, basically in there, I also connected with people. And in that particular role, I learned how to manage smaller teams of team members. And then that experience also helped me to land other jobs as well, where I learned how to manage, how to dedicate tasks, costings. I think that part was Probably the one that i enjoyed the most doing the costings looking for trends looking what's popular with looking what people like to eat for example with their coffee. And even now, when I look back, even the location was absolutely brilliant. It was at the airport, so I saw planes every day, and even the job was fun and engaging. And from the management point of view, I learned all the costings, the profits, percentages, and I still have those formulas that I use for those in food. Industry but i think even that experience was brilliant and have taught me a lot even in terms of finances or how. How the industry works or also for example right now as i'm working with business owners i use that experience because i was working in catering i use that experience to. you know, say I work in catering, I know how it works. I know the procedures. I also know about recipes. I know about the ingredients and all these things. And I can still reuse that knowledge, even in hospitality. That's so nice. It's yeah, I feel like it's There's something so interesting how there's like there will always be the opposite. So you have like that experience of corporate just like being just a number and then that not working out and then to have like another experience that is like the complete opposite where they care about you and I think that says a lot about just like management, how they set up the company, but also values. I feel like at least for me, values have been a really interesting thing to play around with and to just see, okay, what are my personal values, but also for the business. And just based on what you're saying, I feel like that employer had probably, well, I guess it's a huge chain, so I'm sure they have to have these systems and values and ways of being in place, but it's so nice to actually see it played out. And I like to hear about it because I'm like, that's so nice. That's so kind of them. Yeah. I was also surprised as well, but, um, I can only say good things because it truly touched me. The industries that I work with are quite broad. I am working with business coaches, with even service providers. The only limitation that I have is I don't work with law firms, lawyers, doctors, or any kind of medical clinics, for example, let's put it that way, because these industries today require further knowledge and further You still, you need to understand terminology. You need to understand the processes, the laws. And for example, even though business is UK, I can't really talk about USA, for example, or a law from another European country. The same thing with, with medicine. There are some things, terminology, it's not within my area of expertise. So these are the limitations, but mainly my clients are service providers. So it could be even some of them in digital marketing, even that's even real estate. So my client range is quite broad. I was curious if you stayed in like the hospitality range because you had such an experience there. But I'm also someone who like loves working with everybody as much as I can. So I totally understand. And that's such a good point around not working with like lawyers or medical. My initial thought was like, Oh, well, why don't you just like if they provide the content, it should be fine. But then Maybe that is something where it's like values come in, because it seems like you're someone like you really want to know about the industry that your clients are in, and then make sure that the content like you understand it, you know exactly what you're posting, what you're creating, not just like, they gave me text, and I'm going to put it in here and post it for them. Is there a client or a project that you've had that has been your favorite so far? Going back to the medical side, yeah, because when creating content, you still need to do research. You still need to, you know, spend time, get to know what's happening out there, what the competitors are doing as well. And this is what's needed to create content, even if they provide it. When you don't quite understand the words, for example, it can be difficult even to put, you know, the, the text that they send you together. But when it comes to my favorite projects, the ones that I enjoy the most are about mindfulness, wellness. So when I'm working with mindfulness coaches, for example, and also I love creating their designs because the vibe is very calming, relaxing. And I like also the, the, the usual images that come with these types of contents, which is nature calming. And so I get to integrate them into different layouts. And these ones are amazing and also, I think I enjoy the most when people, you know, give me freedom or they give me a particular style. This is the style that we are after and then I get wild and kind of like creating, oh, I like this. What if I add an image there or it needs shadows? And then when I create something and I send it to them and they're happy with the designs, with the contents, my smile is up to here. Big smile on my face. That's awesome. And now I'm curious kind of to pivot a little bit to touch on how you're not only like doing the social media, web content creation, all of this, like pretty much doing all their social media. You also mentioned teaching. So now you have a course where you teach people to go through it. I know that creating courses is like has been a trend and is a trend lately. But is there something specific that you found with your clients that you're like, Oh, I really need to start like educating people on how to do this? At this, I think the very first moment was when I noticed a slight shift in the market. So more and more people started asking me questions about Instagram. And also this is what I noticed in Facebook groups. So there are more business owners who want to learn how to do it on their own. And especially when they pick platforms. So some people, some business owners want to grow on Facebook, other ones want to grow on Instagram. And I have noticed so many. mistakes common mistakes as well made there when it comes to content even engagement even the very basics profile and you know when people are asking the right questions it came to my mind what if i teach them and i tried creating some challenges as well I also have Facebook group where I regularly share tips. I even go live and talk about Instagram features. And I also did my very mini course about Instagram optimization. And that was the moment when I learned how much I love teaching. And with this current course, it's in beta testing. So we have two weeks left of the beta testing until it fully launches. And like, I, I, I, I structured everything into modules to, to help them from the very beginning from crow profile creation to optimizing it with the keywords, going to content planning, content creation, daily engagement. insights as well. And when we go to our group calls, the questions that they ask, and also when I see how engaged they are, how interested they are, how much enjoying they are. And also I have questionnaires after every single video and the answers I get how much they loved the content in the course, how much, you know, helpful and valuable they found it. I think it truly takes in my heart a place that you did it right. Like you taught them something they didn't know. You helped them to improve their Instagram. And I love it. I love everything about it. I didn't know that I would love it so much, but I do. I love it. Oh, yeah, I can hear you. I can like, as you're talking about it, you're like, yeah. Yeah, I love that. So I know that we, is there something working like on this course and then also with your clients that you've noticed is maybe like a core thing that people are doing wrong with Instagram or like with posting? The very first thing that comes to my mind is, well, there are quite a few mistakes, but the very, if I had to pick one, the biggest one is a thing, the common misconception. If I post content, my page will grow magically. However, that's not exactly true. People often underestimate the power of daily engagement and the reach. And I often tend to see people who come to me with, let's say, 60K followers. And, you know, they're like, what you can do for us? And when you go through their posts, it's very easy to say when you also buy followers and when you have genuine engagement. And when you have, let's say 60K followers, but your daily engagement, the number of likes and comments you have underneath your posts with 60K followers is only, well, it's even less than 100. Then it's already an indicator that something is wrong and that something is about followers. Of course, this has many negative sides as well, but when it comes to daily engagement, You will not get comments if you don't get if you don't engage with others if you don't grow your profile with. People who are interested in what you do in your niche and also in your content. And i tend to still see comments even in my group and another groups as well i'm consistently posting but i'm not getting engagement or. I try to post as much as i can but i'm not getting engagement so always my next question is do you spend time daily engaging do you go through their content do you leave comments do you leave likes are you engaging in their stories so that's the very first thing the second thing is also For content when it comes to content creation in content creation there are also many things that can go wrong in here so first of all they don't capture attention so they can put a sentence this is commonly a big common mistake for product based businesses. So for example, this candle will look beautiful in your home. That's it. And then you have 30 hashtags. It doesn't give you anything. It doesn't even encourage you to buy it. And people tend to forget the power of hooks and also the power of call to action phrases. In case these words are not familiar with anyone, you are not familiar with them. So hook is basically the very first sentence that captures the attention. So you read the first sentence, for example, mistakes that I made that when I started my business, you already capture what are the mistakes, what did you do? And then they start reading further the content. So these are called hooks and call to action phrases. They have quite a fancy name, but they're simply, so we have a hook in the beginning and we have call to action at the end. So it simply states. Leave a comment if you want to have more details or tag a friend who needs to see this post. So basically you're telling people they read the post and you tell them what to do again, one sentence at the end of the post. And in many times I don't see these powerful one sentence lines. in the content that they simply don't capture the attention and people just scroll past through them. So that's another mistake that I see in content. Of course, visuals, it's another conversation. Never ever post poor quality images where you can see those little pixels, things aren't clear. They don't look professional at all. And you know, you don't trust pages that share these types of content because it tends to be all those bot accounts that they copy images, you have 20 images uploaded on the same day or two days gap. And also going back to The actual profile, the biggest mistake that I still see people do is add hashtags in the bio itself. So they can have, let's say three hashtags, four hashtags. The myth is that you need to put hashtags and you will be more visible. However, hashtags in bio, they don't do anything. If you put hashtags in the search, you will find posts, actual posts. You will not find profiles. You don't even have that option in the search. Unless they make it tomorrow, you can find profiles by hashtags. So then it's not applicable, but at least until now you can find profiles through hashtags. And this is where the keywords step in. So the very first line after your name, what you do, and then the other words that you use in your bio. So for example, healer, sound healing, sound power, for example. All these things, again, depending on the business. These keywords put nicely in the sentence is what helps you to appear in the search when someone is searching for those particular words. So that's another thing to notice that, for example, some shops are selling candles. They have so many unique selling points, handmade soy wax without toxins. And they're not using these words in the bio, just beautifully crafted candles, for example. So they're losing on all the other important aspects of their products as well. So that's another mistake that I see as well. That's so awesome. I'm so happy we're having this conversation now because I've been diving into Instagram more and I'm like, okay. I know hooks. I obviously know call to actions because we have those on websites. So it's interesting to see how important the keywords in the bio are. And you're right. There's probably a lot of people missing out, especially on those adjectives like handcrafted or soy or non-toxic, all of that. Yeah, I'm curious for whoever's listening. Maybe we should do a little experiment, write out all the adjectives of what you do and see if You can like craft it into a sentence that fits in your bio and if that affects your social media. Yeah. And also the bio is like work in progress constantly. You know, you get new offers, you get new services, so you always update your bio or you come up with, or you find even a great keyword that you can use in your bio. And then you simply experiment and see which bio brings you more people, brings you more likes, brings you more followers as well. So it's not like you did it once and then you can forget it for the next half a year. It's always a work in progress and it's definitely something that you cannot forget to change, to update, and also to have a look to make sure it looks nice and neat. That's a really good reminder because I feel like so much, at least for me, once I find a bio I like, not one I tested, but just one I like, I'm like, okay, we're good. I don't need to touch this. Thank you so much. This has been a great conversation. To wrap things up, I'm really curious if looking back at your whole journey, is there a point in time where you would go back whether it was when you're first starting your business or maybe when you had that letting go scenario happened? If you could go back to one time, where would you go and what would you say to yourself? That's a great question. Very strong question. I think if you asked me this question, let's say two years ago, I would tell you exact moment. But now when I think about it, every single experience taught me something and I did have thoughts, if I could go back in time, I would do these things differently. But then at the same time, I realized at the time I made certain decisions, for example, when it comes to work. work with some clients or work some projects or set up the business for example or not set up the business at time when i think about it. Add that particular moment i didn't have that knowledge that i have right now and i think every single thing that i did in the past. taught me something, led me to a decision, made me smarter and wiser. And I think now I'm grateful for every single one of it. But if I could go back in time, I don't know if I would. I like what I have right now, what I built right now. And all these experiences also, they built my character. And if I could go back and change it, this means my, my character, I would be somehow different. And I think I like the way I am. My heart's like, that's so nice. Very unexpected, but I love your answer. I totally see what you mean. That's so good. Thank you. Thank you so much for coming on. It was awesome to talk to you about your journey, but also all the things that we should and should not be doing with Instagram. Where can people find you if they want to take your course that will hopefully be launching soon or work with you? Where can people find you? As you already know, I'm on Instagram, also on Facebook. On Instagram, you can find me as MarketingWithErika, Erika with a K. So I tend to see still people writing my name with C or both letters, C and K. But MarketingWithErika, I'm there. Shoot me a message. I'd love to chat, have a conversation, or even sometimes if someone asks me a question, I can even send the whole voice message or even screen recording. Do this, go there, and you can achieve what you want. So yeah. Send me a message on Instagram. Let's connect. Yay. Okay. Amazing. Thank you. Thank you. Thank you. I'm excited to hear what people think and what people take away from all the Instagram do's and don'ts. I know I will be revisiting mine after our conversation. Thank you so much for having me, Ksenia, and really I was waiting for this podcast recording so much and it was a beautiful and amazing conversation and I truly hope it will inspire your and my audiences as well. Thank you for joining us for today's episode. I'm very excited for this podcast and I'd love to hear any feedback, what you thought about it. Please let me know as I want to make this a very useful resource for you. We have some amazing interviews coming up as well as some solo episodes, so keep an eye out for those. Subscribe if you want to be notified when those come out. and have them automatically go into your podcast player of choice. All the links mentioned will be in the show notes and also on the podcast page on my site. And lastly, if you'd like to be a guest on the show or have a topic you'd like me to cover, please reach out to me at podcast at Ksenia.co. And that concludes our episode. I hope you enjoyed it. Again, please give me feedback. I want to make this really awesome for you, and I hope you have a great day. Thanks for listening.
