On this episode of doodles 2 dollars, I chat with Dan Jones, Entrepreneur Solutionist and Fractional CMO. Unconventional but ever-evolving, Dan's path led him from early website ventures to a successful digital marketing career. After an unorthodox college journey and an early IT stint, he found his entrepreneurial stride, launching 3 six-figure LLCs within 18 months. Facing personal challenges, he honed his diverse skills in various sectors, ultimately thriving as a fractional CMO for multiple companies, and VP of the Morrisville Business Association. Now, he leverages his unique story and passion for marketing to help businesses connect and succeed in the digital age.
Grab your headphones and get ready for some serious tips on how to take your business from side hustle to full time success.
--
Guest Links
Founder and CEO of "Conversion Chemistry" Marketing Academy
https://conversionchemistry.com
Owner of "Tbone Jones Solutions": Fractional CMO Services
https://tbonejones.com
Owner of "Marketing Agency Near Me, LLC": Digital Marketing
https://agencynear.me
Co Host of the "Fire Your Boss" Podcast
https://fireyourboss.win
Sign up for Conversion Chemistry with an exclusive doodles 2 dollars discount through the link on the side. Make sure to use DOODLES as the promo code to get a crazy generous discount.
Ksenia:
Hey everyone, welcome back to the Doodles to Dollars podcast. It's your host Ksenia and today I had the pleasure of chatting with Dan Jones, an entrepreneur, solutionist, and fractional CMO. Dan's path led him from early website ventures to a successful digital marketing career. After an unorthodox college journey and an early IT stint, he found his entrepreneurial stride, launching three six-figure businesses within 18 months, Facing personal challenges, he honed his diverse skills in various sectors, ultimately thriving as a fractional CMO for multiple companies and VP of the Morrisville Business Association. Now he leverages his unique story and passion for marketing to help businesses connect and succeed in the digital age. Really excited for this conversation. It was great to chat with someone else who also has a background and does build websites, looks at it from the IT perspective. So this is a really great conversation. We talked all about his journey to where he is now. and really key things that have helped him along the way and tips and tricks that he has now for other businesses and soulpreneurs. So if any of that piques your interest, let's dive in. Hi, welcome. I'm so excited to chat with you today. Tell us who you are, what you do, all that good stuff.
Dan Jones: All right, so my name is Dan Jones. I'm the founder and CEO, most currently, of a platform called Conversion Chemistry. What we are is a digital marketing academy for entrepreneurs. Really, what we do is help entrepreneurs take their side hustle into a real business. And with a 91-day digital blueprint that Ultimately, they should be able to scale and quit their job. So you may be wondering, how did I get here? The reason I do that with my partner, Frank Garren, is because I was in that position for most of my adult life and career in that I was working for that nine to five job, working for very large corporations, working for small mom and pop shops, but always working for somebody else. which is all fine. I will preface this by saying entrepreneurship is not necessarily for everybody. I have quite a few friends and family members who have good corporate jobs and even government jobs, and that's the right fit for them because that all comes down to the company's culture. And a good employee in the right position with a company and company culture that shares the values could be as good as entrepreneurship for that type of person, but not for me. So let's take a time travel back to the early 2000s, late 90s, early 2000s, when I was in high school, always having this entrepreneurial type minds, building hand coded websites back in the late 90s, really interested in tech. you know, involved in a high school institution, a system that really was not conducive to entrepreneurship. I was pretty much put on the plan of pick what you want to do for a career and stick to it and good things will happen. Take out student loans because that's good debt. You know what I'm talking about, right? It's pick the track and stick with it. which is fine. Again, if that sort of plan did not exist, we would have no doctors, we would have no lawyers, we would have no scientists, and we'd all be using concrete square wheels to have mules carry us around. I don't know. But It's not for me and it's not for the entrepreneurial mind. So I was very stagnated. I was not using my abilities to their best conducive level of output. So I struggled. I had an early career, pretty successful career in IT, specifically with networks, network operating centers, data centers, server administration for a very, very large company. It was a bank, and I did well there. I did very well until 2007, 2008, United States economic meltdown, mortgage crisis. I was working for a bank. You can see where this is going. The bank lived. The bank succeeded because they actually were a very good retail operation bank with a good commercial lending side, but there was a merger and acquisition involved in that point. in which a lot of these jobs were outsourced to Canada. So you may even know the bank I'm talking about, TD Bank. So what that did was kind of leave a bad taste in my mouth of working for a large corporation. And as I do, I vowed I would never work for a large company again, and ended up working for my… At the time, she was my girlfriend, now my wife. Her family runs a beer distributor, outside of Philly. So I ended up working for them while doing a small website, small business website marketing as a side hustle. Did small business marketing for a few years just as a side hustle while doing retail management. tried a few different career change options, took some courses in personal training, paralegal, just trying different stuff. What ended up happening is I discovered, hey, I like solving problems by merging creativity and technology. So that's like an entire discipline in marketing right there without even realizing I was a marketer. So I took that track, went back to a business school, just got an associate's degree and some certificates in marketing. This is in the early 2010s and built up the side hustle without any real plan as to what it would become. I was fine in working jobs, you know, for businesses. And when I say fine, I meant financially, but not so much in the headspace because I was still working for somebody. Not for me, but I did manage to build up a book of business with small business websites locally, all referral based. No advertising, no real marketing of my own. Just by having a quality service and product is what I became known for. So then once I had my traditional marketing chops through education, I ended up landing a job at a car dealer in the Philly area and ended up being the director of marketing and business development. So I really got to stretch my legs and use all of the skills that I had amassed in a way that was good for the company. But again, for my mindset, not great. Even when things were successful, but heads with other managers. I always had that lingering concern of, okay, not only am I trying to make the customers happy, my fellow employees happy, the employees who report to me happy, the boss is happy, the stakeholders. At any given time, that's like a house of cards for me. It's a it could collapse. So meanwhile, my side hustle, a WordPress web design agency and social media management agency, really small, all me, all myself, just kept amassing clients. What I did during COVID was take that delicious government STEMI money and create an actual LLC based on it. Created a brand, which I ended up naming after my dog, T-Bone Jones. My original site, tbonejones.com is still active, which I then turned into my fractional CMO, marketing consultant services brand. So I legitimized it during COVID. About two years later, I decided to roll the dice and quit my job. quit my job for the captive employer and go 100% on my own. Now, it was fortunate that I was able to retain my previous employer as a client, which from a financial standpoint, it was a zero sum. So I just made a lateral financial move, but at the same time, a massive boost to my confidence and that, yes, I can do this because now I have a plan. And That, you know, it just led to me being able to invest all the other time outside of marketing into myself and into the brand and into the company, rather than all the administrative procedural stuff for an employer. That was all eliminated. So what I did was I scaled that, scaled the web design agency and then my marketing consultants into basically two different LLCs and created two six-figure businesses within the first 18 months. From a financial standpoint, yeah, that's basically, you know, there's what I make on paper is not, you know, what the business brings in, because I've got subcontractors and expenses, of course. But then, you know, you've got tax optimizations. So it really does work out. And what it does it for me money's time. And, you know, I'll be I'll be pushing 40 this year. So by the time this podcast drops, and then anybody next year listening to it, I'll be in my 40s. That's tough to even think about, but you know, I, I kind of, I won't get a redo on that, that 20 years of my first, you know, four way into adult employment, but now I can, I can free up my time with, with extra money and then by front loading work to have more free time on the backend, that's what it's all about. So through some consultations and soul searching and all that stuff, now that I got to that stage about a year ago. You know, all the mentors are telling me I need to niche down, niche down, niche down, right? And I understand that because it's something I preach to my own clients. And I agree to an extent. But what I took was niche down outside the context of a specific industry and vertical and into a more core values based framework. So my niche is entrepreneurs and or stuff that I'm interested in. And what qualifies that? You know, I don't even know. I like I sometimes a topic will will tickle my fancy and then I'll go full send on that. For instance, in the past year, I became a real estate investor. Never thought that was in the cards. Right. So now I work with quite a few investors building up their brands so that way they can stand apart outside of inside of a crowded marketplace. I do apparel. Now with another business partner, you can see the stuff I'm wearing here and here. A friend of mine, Dan Cooper, he's a fellow hockey player with me. He decided he wanted to start some brands. So I helped him bring it to life. Side hustle into a business. And that's where we stand.
Ksenia: That's so awesome. Thank you. I'm just like sitting here listening to the whole story.
Dan Jones: Yeah. When you put the quarter in, sometimes the whole song has got to play out.
Ksenia: I don't mind. I like listening to all of it. Just so that I have the whole timeline right. Right when you came out of high school, you just went into IT or did you actually do the whole college studying for IT or were you just like, this is what I do. I'm good at this. I'm going to go figure this out at a bank.
Dan Jones: Great question. I'm glad you brought it up because I did go to a community college for about a year and a half, two years for IT stuff, computer networking and website design. What I personally feel now is that I wasn't ready at the time for that. I was 17, 18, 19 years old. and immature, undisciplined, only really motivated in things I was passionate about. And the traditional college experience, even at a community college level, it was not good for me at that time. So I ended up dropping out and then going to a tech school specifically for computer networking. It was very intense. And then I was probably like literally 20 or 21 at that point. And that's when I got the job in IT, in tech, right there. So in retrospect, there was a sign that I wasn't ready for traditional institutional learning, and I really needed to cultivate my passions. Now, I ended up going back and finishing a degree when I was well into my 30s, which should tell us that I was ready at that point.
Ksenia: Yeah. Hmm. That's interesting. Okay, cool. Thank you for filling in that gap.
Dan Jones: Absolutely. And that's that kind of, you kind of milked out. That's, that's part of why I do what I do now. And I'm why I'm passionate about giving entrepreneurs a non-traditional education path that is conducive for them to succeed. And, and who knows, like maybe after they, they hit that, they'll go back and get their MBA. It doesn't, it doesn't really matter if they want to or not. It has to make sense for them.
Ksenia: Yeah, what I'm hearing a lot from that is just figuring out, stepping out on your own, whether that is like obviously with your help since you do that, or if you're just starting, like you have to start doing the thing and then you'll be able to see, okay, here is the learning gap that I want to fill because I know that this will get my business here or it'll help me turn my side hustle into a real thing versus like, oh, I have to follow this path. It's more so this I'm doing my thing, but then I just need to get this one skill so I can do it better.
Dan Jones: Absolutely. There's definitely a methodology that has to be applied. One of the intro courses we teach at Conversion Chemistry, it's not even really a course, it's more of a webinar or seminar of the 10 fatal mistakes that we see entrepreneurs make when they're starting out. The reason that list exists is because my partner and I went through all that. My partner is about 20 years older than me, and we connected through a couple of networking events and shared friends. And he saw a lot of himself in me. And when he first showed me that presentation, I'm like, Frank, did you make this presentation just to put me in my place? Because I'm feeling a lot of shots being taken here. But it's absolutely true. I mean, even something as simple as not having a written business plan, not having focus and accountability, and trying to do everything yourself. Those are just some of the fatal errors that keep entrepreneurs and small business people from breaking through that next barrier of income and growth. To your point, that's exactly it. It's identifying that gap of here's what I need to learn or what I need to do next.
Ksenia: Well, now I want to know that full list because I'm like, shots fired at me.
Dan Jones: Honestly, I bet you there's quite a few you've already overcome, but there may be one or two that I go back to it and say, all right, you're getting off track. Time to get back to number three, which is lack of focus and focus on this one thing. Yeah.
Ksenia: That's really interesting. I'm wondering, so with all the different ventures that you've had, do you – because I'm definitely one of those people where like, oh, shiny or like, oh, I have this idea, I want to go with it. How strict are you in being like, no, I'm just going to focus on this business until it reaches a certain point and is that Crucial for, I guess, for people like me who are maybe also you that we have all these ideas, we want to make them into businesses or even like a side hustle of the business.
Dan Jones: So to answer your question, I am horrible at that until about six months ago. And, you know, there's some ways you can mitigate that. A lot of it is you have to be disciplined and be accountable to somebody, even if you have Entrepreneurs or solopreneurs, one of the suggestions we make is ask a friend or family member to invest $1 to $10 in your business, and you promise them a return on that $1 to $10 every year, and then they become your board of directors or advisors. And you ask them. And most people who you even ask to be involved in your startup or side hustle, even just for advice, are thrilled to do it. Absolutely thrilled to do it. And the really good ones will absolutely hold you accountable and have even just a quarterly check-in. These are the goals that Dan, you said you had set. What's the status on those? And even that alone right there, you know, keeps me, you know, loyal to my timelines that I set out. I, in the past year, have delved into so many different joint ventures that it's, in some ways, it was very enlightening that I need to pump the brakes on not wanting to jump into every opportunity, which, shiny object syndrome, you have it, I have it, a lot of entrepreneurs have it. It's If it's leveraged and focused, it's an absolute skill, it's an absolute asset, because it allows you to put on those money goggles and see opportunities that others don't. But I've also wasted a lot of time with ventures that went absolutely nowhere. So to that end, it's, there's a strategy involved and you know, you have to basically vet out who you're working with. And at this point, any type of joint venture I take on has to at least indirectly feed one of my other businesses, or at least it has the conduit for that.
Ksenia: Cool. So just to kind of paint the picture in, like, what would that actually look like? So say you get a joint venture with whatever project you have. And I know that you have the agency and then there's other aspects. So essentially, whatever you end up doing, whether it's a webinar or a course that eventually people will go out of it and go into a different one of your companies, right?
Dan Jones: Okay. So here, let me, let me, let me paint my, my, my giant, my opus at the moment is, and it's going to tie everything together, is about four months ago. So at the time of this recording, we're talking December of 2023, I purchased my first real estate investment property, which is a commercial slash residential mixed use building in Philadelphia, very close to LaSalle University. And The idea was for a buy and hold protocol for investment, which is just collect rent checks and build equity and build wealth. Very, very simple, standard real estate investment protocol. So we fixed up and rented out the top floor to a resident, all good, got the income coming in. The downstairs, the potential was to rent it out to any type of low impact renter. So daycare, office, notary, barbershop, anything that's low impact, nine to five type operation. got the harebrained idea of then keeping it and forming a new entity, a new joint venture, which would be a mixed-use co-working space where me and my entrepreneur friends and collaborators can use as like a think-ubator is the the newest title that we're calling it, to hold workshops where they do their speaking events, networking type stuff, lunch and learns, all there, tapping into the college community and entrepreneurs. Everybody can bring their expertise to a speaking event format or networking events, and then that entity pays my real estate company rent. Okay, so you see where this is going is I'm now collecting a rent check from this new entity, which is still in progress. But since there's marketing involved, that's an instant tie-in to my marketing agency or my consultation business. One of my best friends, he's part of this joint venture. He runs a web design and marketing agency that's adjunct to mine. I don't even call him a competitor. He wants to deal specifically with creators and podcasters. So guess who's spearheading the podcasting studio portion of this new workspace? Kevin Gallagher of Starboard Media, LLC. There's a feeder for his business and I get a kickback on referrals. Awesome. So we, and when I say we, it's myself and the fella, Joe Patterson of myfirstflipnow.com. My first flip now being a online, it's still in progress, but it's an online, first it's an online course of teaching you how to do your first flip, your first house flip in real estate. Okay. So he spearheads that and his whole thing is he does the flips himself with contractors. So that's a lead generator for him. not only for construction work, but to actually have joint ventures for flips, to literally create entities for flipping houses. I built the website for them. Off of that, we'd spun an entire real estate agent and investor branding platform, which is currently incubating. But what we're doing is using all the assets and tools and talents we already have, and combining in ways that make sense for all of us. We're investing more with sweat equity than we are with dollars, because it's all the tools, the talent, and the assets that we already have, and leveraging that. So it's a very low cost besides time. I feel about time, but still, it's a low cost, low risk joint venture with a very high possibility, high outcome return based on that. So we bring it to minimum viable product. And if anybody buys the thing, we know we have a market for it.
Ksenia: I love that. That's so cool. The thing that I'm hearing a lot with that, and then I also want to tie into your niche based on values, but it's at least with the joint venture side of things, it seems like partnership is something that is very important. obviously in joint ventures, but like, all everything that you mentioned can only happen when you meet that certain person or when you meet someone to partner with. So looking back at your whole journey, like how important has partnership been for you? Or like, did you notice that? Yeah, okay, that's my first question, because I don't want to get too in depth.
Dan Jones: Okay. So to answer that, it is, it is, I don't want to say paramount, but it is of the utmost importance because one of the 10 fatal errors is trying to do everything yourself. Entrepreneurs may not have the ability to hire staff. So apart from hiring subcontractors, one of the best things you can do is try to collaborate with somebody who it will be mutually beneficial. And you know, there has to be meetings about it. There has to be a blueprint. There has to be a written agreement, but those partners are bringing their resources to the table. So it's resource allocation rather than a monetary investment. So that's another way it's a win-win. And when it comes to values and like-mindedness, I always partner up with people who are giving in nature rather than taking and have an abundance mindset.
Ksenia: That's so cool. I feel like partnership has come up a lot for me lately because I am, I'm definitely like, it's just me. I do all the things, but interesting. Okay. Well, kind of tying back into your values and the niche side of things, are there any key values that you niche based on? I know you mentioned like whatever you're interested in, but are there other things that you look for in clients, but also in the partnerships?
Dan Jones: Yes. Outside the scope of industry and any particular business model, definitely an abundance mindset. Philanthropic ideals are important to me. Also creativity and playfulness to a degree. I, you know, there's, there's a time to be serious. And when it comes to business, yes, we have to have all, all of these items planned out and articulated meticulously, but life's just too damn short to be serious all the time and be stoic. So personality, personality absolutely is, is a factor when it comes to my joint ventures.
Ksenia: Yeah, because I think that ties so well into what you mentioned when you were working at the car dealership of like having to like have everyone be happy. So obviously, whoever you choose, you want to make sure it's like the easiest possible match, I guess is the right word for you so that it's not like extra work to please them, so to say.
Dan Jones: Yeah, I mean, look, that would be pretty much an immediate disqualifier. I think I would know who I don't want to work with a lot quicker than somebody I'm absolutely sure I do want to. It being a very big continuum in between, but you're absolutely right. And that comes down to culture and personality. And we don't want to end back up as an employee, right? We want to be a partner making decisions and creating.
Ksenia: So just to touch back in on your journey, now that we've gone through the whole thing, are there key points that were like pivot points that you look back on and maybe in retrospect, it's like, wow, that was a really important period of time or this was a really key decision to where you are now?
Dan Jones: Yes. A couple of watershed moments was obviously casting the die and quitting the job. That was a huge lens change, a huge change of mindset right there, because it was completely unknown. It took away my security net of that paycheck. But within some months, and even now, it's even easier to realize that there never was a safety net. Yeah, maybe unemployment checks here and there, you can say is a safety net, but there's no job that's guaranteed. Look at what's going on. And I speak for larger, faceless, soulless corporations that unfortunately steer the narrative of what human resources and the employee-employer relationship comes down to now, is that we're all just line items on a balance sheet. And 20 years of employment and a perfect service record means nothing if somebody decides that that line item is not worth it to pay anymore. So to answer your question, yeah, it was a double part threshold moment, and that it was a massive risk in my mind at the time. But then when I had the paradigm shift of, oh no, there never was any security. So taking matters into my own hands was the best insurance policy I could have taken out.
Ksenia: I love that. Yeah. Yeah. I just think back, I feel like my story is very like one job and then instantly into doing my own thing. But I remember working there and it was at a startup and me and one of the other people that were at like my starter level, he left earlier and he was like, I'm going to go put my like blood, sweat and tears into my own thing. Because it was a startup. So obviously, those were involved. And yeah, it's so interesting, because I remember like, they ended up losing funding. And to me, it was like the worst thing ever. But then a couple months after, I'm like, Oh, no, it's the best thing ever. It's good that I left, like had to leave, because I was so invested that I probably wouldn't have left by myself, like first job at a university, create a freedom to do whatever I want to do, but like also working like 7 to 10pm, which is Like, no personal life. So yeah, I'm like, that's probably a good that's a good pivot point for me. Okay, so there's definitely that big one. Are there smaller ones that might be more personal that have happened along the way?
Dan Jones: So yeah, for me, I always put everything into the context of time. And what am I spending my time on productively versus not? And some experimentation came along the way. And I don't know if I can properly say that there's a blueprint or 100% foolproof guideline on how one spends their time networking. And that was a big one is I took on some projects and some networking activities that ended up not being productive, both from the interpersonal and cultural standpoint. And then objectively, it was not a good fit for me to be involved in with my business. And perhaps with a little dose of luck, I ended up going to a mastermind that I regularly attend. And, you know, within that community of people, I connected with the type of mentors, coaches, and now even mentees that are a good fit for me. And that's going on about just a little bit over a year now.
Ksenia: Nice. Yeah, I'm really like piecing together the key thing that has helped like obviously everything that you've built but some of the things that have helped the most are making sure that you're meeting and partnering with the right people whether it's like the joint ventures or doing all that or even just being around them so that like it's not necessarily building that like corporate environment for yourself but like creating a little community where you're like, okay, I'm not alone like you mentioned like not doing everything by yourself.
Dan Jones: Yeah. So, I mean, the community aspect is absolutely huge for being able to, you know, even for short periods of time, pool resources together and shared experiences for guidance. Because, you know, I'm a big believer in cross-pollination of industries and ideas. Because what may be a routine problem that you have solved even years ago, you can bring that to the table. And whatever is ailing me or whatever my barrier is right now, you can say, oh, yeah, try this. I'll be like, really? I never thought of that. Holy crap, that's going to work. Why didn't I think of that? And you're like, why didn't you? And just imagine that, but with the entire web of like-minded people, and the possibilities are limitless. And it scratches that shiny object syndrome itch too, when executed strategically. Because yes, I can try some other stuff now and go chasing waterfalls, as it were, but with that low risk.
Ksenia: My last question before we shift from your past and your history with building your business and all of the things that you do. If you were to go back to a specific time and say something to yourself, when would that moment be and what would you say?
Dan Jones: Wow. Wow. I, so one of the problems I have is that I do ruminate in the past a lot. It would be, I would take the list, the entrepreneur list and go through it with my past self and be like, do you want to do, do you want to screw around now and have to make up for it later? Or do you want to work just a little bit harder right now, follow this path and then have a lot more free time. And probably I would say around the time when I shifted from… Look, I would pick 15-year-old me if I could to do that with. Any step along the way, I could definitely find a nexus point where I could do that. But probably when I first went into IT, I would have said, what you're doing is solving problems. You're not necessarily a techie. Follow this path.
Ksenia: Yeah, I can see that. Obviously, like, save yourself all the time if you could, but I'm sure, even though it might seem like time, not necessarily wasted, but not doing what you want to be doing, that there's so much that you learn that help you do what you do better now.
Dan Jones: No, absolutely. I mean, right, if we can't, if we can't apply what we learned from folly and mistakes, then, you know, there's there's there's no correcting that and no getting over it.
Ksenia: Thank you for sharing everything. I'm like, I'm excited to re-listen to this when I edit. To kind of take a little dive into what you do and then also like anything that you'd love to share with people that are aspiring or in their first couple years that really like, I'm curious what really made a difference for you other than like the partnership and really starting your own thing. It could be as simple as, oh, I started doing like, what's it called, like body doubling or what, like just some, you know, simple things. So I'm curious about that. And then I'd love to, we'll dive into where people can find you.
Dan Jones: Yeah. So one thing I recommend if you're looking to be a full-time entrepreneur or run your own business is to definitely craft it on the side and build it up, cultivate and incubate it while you have the full-time job. And then you can cast the die. But don't wait forever because no job is 100% secure. So you have to be, you know, comfortable financially to be able to do that, or be able to make some adjustments for at least a period of time. But at some point, take that jump.
Ksenia: I know it's interesting, because you say that if I could redo my journey, I'd do that, but completely not. I'm just like, Oh, no job, I guess I'm gonna like, start this thing now.
Dan Jones: Didn't you have you didn't have a book of clients when you went?
Ksenia: I went So I went out of university and honestly my goal was like I'm going to work at different businesses or like eventually maybe in my like 40s or 50s I'll start my own thing. And I got this job, I really liked it. Again, it was awesome on the creativity side, terrible for personal life. stress balance side. When it ended, I didn't have anything super set up, so I just gave myself time. Honestly, I only worked there for a year because they ended quickly, so I was still pretty young. I just I enjoyed summer because it ended in April. So I enjoyed summer. I started looking for jobs and then people just naturally started to like find me and want design work. And then that just like kept going. And now I'm like seven years into my business. But yeah, it's been a journey for sure.
Dan Jones: So, OK, what I'm picking up there is that's almost the antithesis of fake it till you make it, because you had the goods and the skills to just be able to do that. And I see a lot of bad advice on YouTube and TikTok and Instagram of all the guru kiddies that are out there. Oh, you can start a social media marketing agency right away. And then, you know what? I see them on Reddit three days later saying, hey, how do I get leads? The hell you mean, how do you get leads? You're a marketing agency. All right, well, go check out Conversion Chemistry if you want to do it right. And that's my self plug there. But the key is that you already have the skills to go and launch the thing and provide high value. So I don't say fake it till you make it. I say take something that you're good at, and that you're already known for, and then monetize that. There's 100% true. Before you had any business, I am sure within your friends and family circle, anytime anybody needed something done creatively, they went to you. And that's a telling sign for anybody. Whether you're the person in the family that can just throw a good party, you can leverage that into being an event coordinator. So don't fake it till you make it. Take what you're already good at and systematize and structure it.
Ksenia: That's really good. Yeah, because I mean, obviously, shiny object syndrome. I'm like, I could have an organizational company just because I'm like the friend that always helps people move. So I end up like organizing everyone's packing and just like standing in a room of boxes at 4am like, maybe this should be a business and I should get paid for it. But That's so true because then it's like it's something you're naturally good at or something you're interested in. I feel like for me that I'm more likely to stick to it because I know I'm good at it and I also like it compared to like trying to figure out a new skill just so I can be like oh I'm launching a business for example social media like I'm okay not learning how to do as like as an agency service. So why fight what you like?
Dan Jones: As long as it's legal and above board and you're having fun, if you can monetize it, that's that's what I say you do.
Ksenia: I like that. OK, cool. Well, thank you so much to wrap things up. I know you mentioned your program. So where can people find you for all the things that you do?
Dan Jones: So for all the things I did, well, just go to ConversionChemistry.com because I'm on there. And if you hit the contact form, you're going to get me anyway. Now, you did mention you wanted to check out my webinar. We have that available on there absolutely free. It's conversionchemistry.com slash free. So you'll create an account, no credit cards, nothing, totally free. And we have a bunch of starter resources on there for entrepreneurs and internet marketers. And that presentation, we call it the nine plus one, so that's 10 fatal errors that entrepreneurs make. And you can watch that and you can you can see yourself in it. And, you know, ultimately, hopefully you prove me wrong. But I would say out of ten, you're going to hit something. And hopefully like like any time we do a networking thing, you go, oh, yeah, I should be doing that instead. That's all I want. That's all I want everybody in the world to say is that.
Ksenia: Nice. OK, cool. Well, thank you. I'm really happy we got a chance to chat. Yeah. Thank you.
Dan Jones: I had a blast.
Ksenia: Thank you for joining us for today's episode. I'm very excited for this podcast and I would love to hear any feedback, what you thought about it. Please let me know as I want to make this a very useful resource for you. We have some amazing interviews coming up as well as some solo episodes, so keep an eye out for those. Subscribe if you want to be notified when those come out and have them automatically go into your podcast player of choice. All the links mentioned will be in the show notes and also on the podcast page on my site. And lastly, if you'd like to be a guest on the show or have a topic you'd like me to cover, please reach out to me at podcastxsenya.co. And that concludes our episode. I hope you enjoyed it. Again, please give me feedback. I want to make this really awesome for you, and I hope you have a great day. Thanks for listening.
