Today I chat with Amy Hager, an Organic Marketing Mentor at the Joyful Business Revolution. Amy helps service-based business owners tap into their strengths to expand and grow their businesses, emphasizing that they are their best marketers. We dive into her career journey - starting with racing and radio as a teen to working with non-profits in various roles. We chat about the Content Personality Quiz and the 6 Content Personality types - what they look like and how to apply them. Amy shares insights on empowering business owners to take control of their marketing and leverage their superpowers for content creation.
Ksenia:
Hey, everyone, welcome back to the Doodles to Dollars podcast. It's your host Ksenia And today I'm really excited for this conversation. We have Amy Hager, a true marketer and community builder as our guest. She is also the co-founder of the Content Personality Club, where she uses her years of experience and expertise to help service based business owners around the world grow businesses they love. She supports current clients as well as future clients to apply simple strategies for increased revenue and productivity. Amy also has the honor of working with the Joy-fueled program clients as a lead coach. And today we're going to be talking about the content personality, the quiz, and also what that actually means. And we're going to be kind of diving into my content personality. Hopefully this episode gives you some ideas and kind of demystifies what you should be doing with marketing. So if any of that piques your interest, let's dive in. Hi, welcome to the show. I'm so excited to have you on here to get started. Tell us who you are, what you do, all that good stuff.
Amy Hager: Awesome. Well, thanks for having me. I am Amy Hager. I'm the Organic Marketing Mentor over at the Joyful Business Revolution, where we're helping service-based business owners really tap into their strengths so that they can expand and grow their business and especially in their marketing. And we really believe that you are your best marketer and it's a power that you shouldn't give away. And I know we're going to dive a little bit into superpowers and content creation later. But that's kind of the quick of it.
Ksenia: Awesome. I'm so excited to chat about it because as someone who is not a marketer, marketing seems like such a huge task to figure out and learn and deal with, and there's not enough time to do it. So I'm excited to dive in. To get started, let's go through your journey. I'd love to know where you started, whether that was with schooling, with a specific job. Just take us through your whole journey.
Amy Hager: Well, if you ask my yoga instructor, she tells people, this is Amy. She's lived 12 lives every time she introduces me. And so I think the interesting thing about my journey is, you know, I started out, I would say, down the entrepreneurial path very young. I was nine. And I raced in go-karts and I lived in Iowa. And so I'd have to go around to like the local businesses and ask them to give me money so I could buy tires and gas. And I learned back then how to position myself even if I wasn't winning races, if I was wrecking. I mean, there's no guarantee in a race, right? how to really position myself as a brand and as the right brand for people to give money to. And where I really focused was building that community. I wanted to make sure it didn't matter, again, how good or bad I did that night. I wanted everybody to be coming to me after the races to say hi, to chat me up, to get autographs. And so I really focused on the person that it doesn't matter how good or bad I do, you're going to be able to get in front of fans because they're taking photos. And I mean, this was back when we just started getting digital cameras. Like think of the old wind up ones that you bought at like the grocery store or Walgreens or something, and you'd have to take them to get developed. Those little disposable ones. Yeah, those were super popular back then. But as I Went into my racing career and actually developed into a radio career. And so I didn't have a ton of plans to go to college until my radio station got bought out. And I was like, well, crap, what do I do now? And so I just so happened I had my associates in business and a college would accept my associates in my D in biology. And I went to school for mass communications. And I really feel like it was a great foundational degree because I'm able to really use a lot of those principles in a bunch of different things. And we my husband and I were he was in the Navy. We were stationed out in Washington state. And I worked for this amazing lifestyle magazine out there and for the local business journal. And through that, my job was to belong to all the chambers and associations in the area and to really be the face and the representative of of the publishing company, I really started to love the idea of membership organizations. People coming together to improve a community, an industry, and just build something bigger than themselves. And so fast forward, we move out to D.C. I worked 15 years in the nonprofit association space, anywhere from the membership person to the marketing person to the events person to the executive director and CEO. And when I finally was like, all right, I cannot have 12 bosses because you usually end up working for a board of directors. And that's just a lot of bosses to deal with. I was like, wow, what what am I going to do in this world? And I had already been using the content personality quiz to build out my sales and marketing teams. I was very close with the founder and creator, Shannon Hernandez. And so I reached out to her and I was like, Hey, I've been using your stuff in this space for the longest time. We should combine forces. And that's kind of where we started down the path of transitioning her business from her name. into the joyful business revolution and really building this larger mission and vision that's bigger than the two of us and really turning the stereotypical marketing on its head, I would say. A lot of people feel like marketing is a visibility game, is a quick reward game, and is a game that you can outsource. And we really believe that you are your best marketer, that when you can tap into your strengths and really talk about that deeper mission and vision within your heart, that's going to connect with your dream clients. And that's really what's then going to create those opportunities for your business to grow, for you to bring on team, and for you to really make that larger impact that you wanted to make when you first I had this dream of starting a business, right? I don't think people dream of starting a business and thinking they're only going to have like one or two customers. So yeah, so it's been a pretty fun journey. But I think that community building aspect has always been such an important key to my success and my journey. And it's usually my top one or two lifestyle values every time I kind of evaluate where I am as well.
Ksenia: That's so cool. I'm just like thinking, like, where do we go from here? Because yeah, good luck. That was so cool. I love that you started so early with something like racing, like something that's like fun as like a kid, like you just go into it and you're like, how can I make this happen?
Amy Hager: Well, and I think the you know, my dad had a business, he had an auto like repair shop, and then we sold lawnmowers and snowmobiles. And so I grew up kind of knowing about this thing called entrepreneurship and having your own business. And I'm not saying like how he ran his business was good or profitable or anything. I have no idea. I mean, I just know that I used to run around with the stapler and used to play with way too many tools. And I always had grease all over my hands from playing with the tools. But when it… And that's the thing, I don't know how it clicked with me at such a young age to really realize that I need to build this brand and I need to be this thing. And you know, there was… Growing up as a kid entrepreneur, there were some things that I didn't get in trouble in high school because if I did, I'd lose my sponsors. I was… I raced all the way through into my 20s. And what started my radio career was me challenging a local DJ to raise money because we needed a teen youth center in town. Like we had nothing to do in this town. Clearly I was racing go-karts and playing with tools and staplers. So we needed something together. And I think just by leading with curiosity and being willing to explore different opportunities. And I would say I probably said yes too many times. I wish I would have known that balance of you don't have to say yes to everything. It's okay to tell people no. But that came later in life. But I do think it was just leading with an open heart and being curious and knowing that I can do anything. And if I fail at it, I fail out of it. What's the worst thing that's going to happen? I'm not a heart surgeon. No one's going to die on me, right? I may just look a little silly like being on air or something. So I think if we can go with that childlike curiosity in life and in business and continue to carry that through as we, you know, become adults and become more aware and have more experiences and realize that life is just a big, playful experiment. That's really, really what takes us really far.
Ksenia: I love that. That is so true because I'm like thinking of all the times that I took something like way too seriously or made a huge deal out of something and this is not like, well, you could have just said no or like not, not done it or just done it and have it be fun or like experiment. So yeah, I'm taking that one. I'm going to use that.
Amy Hager: Okay, good. Report back to me. Let me know how it goes.
Ksenia: Yeah, I will. It's so cool that you started early because my dad also has been and is an entrepreneur. So it's interesting because from my perspective, I also had no idea what he did. Now that I'm older, like we both run our own businesses. It's very interesting because we have very different ways of running our business. Mind you, he's like an electrician and I'm a designer. So like there's just things that don't make sense. Yeah, that's really interesting. I'm curious. So with your radio career, how it started for me challenging the DJ, what happened next? Like, what did that make you?
Amy Hager: That's a really that's super fun. And it's cool because I'm still friends with this guy. And even though he lives halfway across the country now because of the Internet, like I can stay in contact with him. And I think he celebrated like 40 years on air a couple of years ago. So, of course, I like called in and was like, hey, how's it going? But what happened is, you know, we created this event. He came to cover it. He and I were bantering and we raced. I kicked his butt. We got on air, talked about it and everything. And at the end of it, he's like, would you like a job? He's like, you did really great at this. You have a knack for it. I was like, well, dude, I'm only 13. So legally, I can't work. So I guest, I was a guest every once while on the show. I would talk about the racing in the summer. I'd like call in and, you know, on my house phone, because that's again, how old this was. And when I turned 14, I took over as their overnight DJ. And so you could record the overnight. So I didn't actually have to like be at the station or whatever, but it was funny because like a lot of my parents and like my friend's parents would be hearing me on their way to work because I would get off air at, you know, 5.55am. And they'd be like, Gosh, Amy, how do you work all night and then go to school all day? And I'm like, I don't. I don't. I do not. But it was it was super duper fun to get the chance again to I'm I'm not a huge music lover. Like I love to go to concerts and I love to hear music, but I love all kinds of music. Like I don't have one genre that I love. And so I think what really lights me up, though, is that opportunity to really connect with the community. And so I always made sure I was talking about the things that were going on in town and in, you know, the things that we should be paying attention to. And I remember running my first election. election on air. We were getting the results via fax. And it was me in this radio DJ. We got paired together for that Tuesday night. And I can't remember which local election it was. It wasn't a presidential or anything like that. But it really, because of radio, I think I got exposed to a lot that I probably wouldn't have been exposed to because I was living in a smaller community. My parents were too much involved outside of what they enjoyed. And so there really wasn't those opportunities to get exposed to a bunch of different things. But because I took this leap of faith and was like, sure, I'll go on air and talk about things. It really did. It opened me up to all of these different things. And, you know, I went from one station to another to another and, you know, ended up being the top ranked classic rock DJ when I was 20. And I didn't know who Alice Cooper was. I had no clue. And so it does go to show that you don't always have to be so immersed in super expertise. to just get your feet wet and see like, do you like this? And is this something that you want to do? And again, I'm going to go back and refer this back to what I do now with marketing. Like it really is like, let's test something out. Let's see. Do you enjoy it? Because that's always the first question you should ask yourself when it comes to marketing. Am I actually enjoying doing this? Because if not, then it's going to become a chore. And we all know how much we hate doing chores. And so when you can turn more into the activities that you do in your business to tapping into your joys and your strengths, And then evaluating either how you can let some of the other things go because their weaknesses or delegate everything along those lines. That's how you're going to structure your business, which makes so much sense. It's going to be different than your dad's, right? Like your strengths are different than my strengths. So even if we both were graphic designers, I'm sure our businesses would look dramatically different. And so if we can embrace the difference and realize different is better, not more is better, or not the same thing that that person is doing is better. But different is better, and your better is better. I think that's the secret to really unlocking a successful, joyful business.
Ksenia: I love that. I'm just gonna I'm gonna be really like listening to this. I love it. I love it. That's so cool. Yeah. You're very right. Like there are And I like I talk about the relationship between me and my dad, especially now because I'm around him. And it's like, now that I'm older, we can actually talk about business. So it's a lot of like, why are you doing this? And I'm like, because we have different businesses. So it is very true. There are even just in design, like there are so many different designers, so many different ways of running your business. So thank you for that reminder. And I do want to touch on those before we kind of go away from it, just so I have the timeline in my mind. You were racing pretty much from when you were nine until you're like 20?
Amy Hager: I retired in 2005, so I would have been… God, I'm so bad at math. That's okay. Can you see I'm using my calculator to figure out how many years this was? 22 years. Wow. So I was 22 years old when I retired from racing. And I also left radio that year, too, because I was moving out to Washington state to join my husband, who is stationed out there. One, I knew the experience would never be the same. And I really wanted to keep those memories there. But two, I had raced. I mean, racing was such a deep part of my family and my upbringing. I kind of treated it like college. I was ready to graduate and move on from it and see what else there was in life. And again, it kind of started all over where I had to go in with curiosity. And I remember the first job that I took out in Washington State before the publishing gig, I ended up being like a sales assistant to someone. I hated it. It was all like spreadsheets and numbers and clearly I need a calculator to figure out how old I was. Things I'm not good at. And so when I quickly realized I wasn't good at this thing, I never beat myself up for not being good at it. And I gave myself permission to find something else that I would enjoy. And I think sometimes we end up beating ourselves up for our weaknesses in, again, grades and how we're rated in school and stuff. You should always strive for all A's, right? Well, what if it's okay to have F's? And I, I don't think I put that methodology together back then, but I was okay with not being great at everything. And when I went to the publishing company, I was there for two years before we moved to DC. I'm probably dyslexic, never been diagnosed, but there's plenty of times that like, I was calling my wrists, my ankles the other day in yoga. And like, I didn't realize I said it, but the entire class did. So I remember talking to her and being like, gosh, I'm just not good at spelling. And I'm really, really glad we have an amazing editor who's catching all of these errors. And she looked at me straight in the eye, and I will never forget this. She said, don't let anybody tell you you're not amazing because you're real bad at spelling. She's like, don't let that weakness ever hold you back from greatness just because you're not good at spelling. And I really held that close and tight because as I went through my whole career in nonprofits, I had plenty of bosses who were like, you should probably go back to writing school and grammar school. How did you pass a mass communications program with journalism as a major focus with this like poor spelling skills? One, I don't know, magic? But two, I really had to hold that close because there are people who are just like, you've really got to improve on all your weaknesses. And sometimes if we can just accept them, that they're weaknesses and move on. And guess who I always hire now as in my own role is I make sure I have an assistant that can spell. And I make sure that I have a partner that can do math. And so I know I'm great at other things that they're not good at. And when we can build around ourselves and have other people who are great at our weaknesses, take that on. I know I'm great at these other things. That's when it becomes a beautiful partnership and a beautiful relationship. So I don't think businesses can be built in silos. I don't think they should be built by themselves because we can't be everything to everyone. That's so good.
Ksenia: Meanwhile, I'm like sitting here, the child of like immigrant parents of like, what do you mean you can have Fs? You can't have anything less than 100%. It's like, it's great talking to you because I'm realizing how much like my upbringing, I mean, like it did get me far.
Amy Hager: And that's the thing, right? Our upbringings did. It got us really, really far. I don't think we should ever discredit that. I do think we can sometimes shift the way we think and see things as we grow and as we have these experiences. And gosh, if I had a kid, like, of course, I would want it to be kidding A's. If it came home and had some F's though, I think I would approach it very differently than my parents did. And again, I really, really think, too, at this point in time, like in our lives and in our careers, we can really realize like our weaknesses may just be our weaknesses. So how do we embrace that? How do we go from here? Because I think we are to the point where we're probably as skill savvy as we're ever going to be. And of course, we're going to learn and we're humans. We continue to learn and grow. Man, when I really realized that it is okay to let this one go and to not dwell on it and just accept, like, these are the cards I was dealt and some of them are written backwards and the math is wrong on them, then those are the cards that I'm playing with.
Ksenia: I love that because I totally see what you mean, especially I feel like whenever I'm like really trying hard to fix a weakness, even if I'm like, I don't really care about it, but I know that I need to fix it for whatever reason. Like it takes a lot of mental energy to be like, no, this is something that needs to be fixed at this time all the time. So I know there's a lot of freedom in just being like, well, I'm just not good at this, so I'm not going to do it.
Amy Hager: Yeah. And, you know, again, I do have to write stuff, but I'm just not going to worry about it. And if someone's not going to like me or trust me or be my friend or be my client because, yep, my text messages are misspelled and my emails are misspelled, then it's OK. Again, I'm not for everybody. I can't be friends with everybody. I can't help everybody. And when we really let go of the we aren't for everybody I guess, Superman cape and realize we can make such a positive impact on the ones who believe, who trust, and who really feel us. That's those beautiful, deeper relationships that we're really, really thriving off as humans. You know, again, we're so much smarter technology wise. Thank God for text to talk. That saves me all the time. But there are definitely times where I'm like trying to say words and I have no idea how to even say the word. So then that's a bigger problem. But again, you just work through it. And I'll be coaching someone. I'm like, I can't say the word. I can barely see it. And they'll know the word. And I thank them for reading my mind. And then we just move on. And I don't hound myself later. I don't think I sound stupid. And again, we can do so much better in this world when we work together as a community. In that whole scene, it takes a village to raise a child. Again, I'm a really big believer. It takes a village to raise us all and to be in business and to be doing the things that we really, really love doing. So I think Again, it's okay if you have weaknesses and if people are supporting and helping you overcome those weaknesses and maybe pick up the shortcoming because of that weakness, let them because you're going to be picking up some shortcoming that they have or you're going to be contributing to their life in some way too. It's a two-way street.
Ksenia: I'm just sitting here like, yes. Well, do we want to talk a little bit about strengths? Yeah, absolutely. Let's talk about strengths.
Amy Hager: So the, I guess the foundation for the joyful business revolution is our content personality quiz. And for any of you who are listening, hit pause, Google the content personality quiz, because the rest of this conversation is just going to make so much more sense. So when you take the quiz, answer those questions based off of your joy, what you like and your gut. Only take a few, take like 30 seconds to do this. It shouldn't take all day. And I promise you'll get an A at it. You can't fail at this one. Yay! And so there's five content personality types. And the first one, and this is no particular order, live in person is the first one. And when we look at the live in person energy, it is you're interacting with people or a person and that human to human interaction allows you to show up the most aligned, to share your vision, to share your mission, and to really enroll them into what you're saying so that they like, love, and trust you. The other second content personality type is written. So same essence of when you use the written word, when people read that, the energy that's behind the written pieces that you're creating is really enrolling people into that larger vision. And so if you're a written content personality type, tap into those long form blog posts, tap into long form social media contact, tap into long form email. And I know a nutritional health coach who was doing live webinars. And when she was doing these live webinars, she was never enrolling anybody. She's hilarious, though. She's a comedian on the side, like this is what she likes to do for for giggles on the weekends as she goes into a stand up comedy. But it was interesting because she could get people into her email list from her written content, but then she thought she had to engage with them live in person. So when we told her to let that go and start talking to people in DMs, start talking to people in emails, now she doesn't even have sales calls. She just enrolls people via emails. And she's really laser focused on perimenopause and really helping women through that journey. So we've talked live in person and written. The audio content personality type is the third content type. And that is someone who really can get people on board by their voice. They don't need anything visual. They don't need the person to person interaction. They literally could pick up the phone and talk you through whatever it is that they are believing in and enroll you in it. And we worked while I hired this kid who failed out of college, was selling cell phones at the mall at the AT&T stand, and hated selling to people in person. And so he did his first interview on the phone. He was amazing. And he had scored audio on the content personality quiz because I made anybody who ever interviewed with me for a job to take this quiz. Did great on the phone. Brought him in for an in-person interview. He totally was a mess. The CEO was like, Amy, you're crazy. We cannot hire this kid. I was like, let's bring him back on phone. Brought him back on phone. And I told him, sell me something that you're really passionate about. Dude loves the Green Bay Packers. I'm a Minnesota Vikings fan. For anybody listening to this in American football, you know how they don't get along. The way he was able to create the enthusiasm with his voice, the way he was really able to explain to me why he's such a Packers fan, and he told me about his family's story. I really, I liked him and I trusted him. Did not become a Packers fan, but I hired him to come on our team. And we were really stuck at $750K a year. When we brought him on, he got us to $1.2 million in 18 months. And we were selling standardized construction contracts. Again, I am not a lawyer. I barely passed journalism school. This kid's a college dropout. Like just imagine if you're an audio content personality type and you do what you love. Oh, it's just like magic. So the visual content personality type is someone who really can help explain things very well with maybe infographics or using photos. You might be a great artist and so therefore your art is going to be wonderful. You may be great at Canva graphics and things along those lines. Right now I'm working with a real estate agent who helps families whose parents are old and ready to downsize or maybe even go into a senior citizen home. She really helps them downsize with their stuff, sell it in estate sales, and then she sells her home. And her artwork is so stinking cool. So she's doing all of her marketing right now by hand-drawn graphics. And sometimes it's stick figures, but she wrote a poem and it was like a Dr. Seuss theme poem and created a video with her graphics that she had hand drawn. And that's what she's using on her website to talk about how she is different as a real estate agent. Ever since she started this six weeks ago, she's been getting a call a week for a new listing. She only had four listings in 2023. That's six so far in 2024. So just by making that tiny pivot of how she talked about what she does and she's talking about in a way that lights her up, it's so, so cool to see that. And so the last one is video and I saved this because your video. So the beauty about the video content personality type is your energy alone with no graphics, no other person to interact with. You can really explain things very well to people without them having to see anything. But it is nice to at least see your face. And so by being able to do the talking head type videos, or if you end up doing like a slideshow presentation or something along those lines, again, you don't need the human to human interaction to really show up as your best. And you can get away with just creating a video and talking through it. And so instead of maybe typing that email back, sending that video to someone to explain something, you know, either after you're starting to work with them or even during the sales process, is really going to build that credibility so that they, again, like, love and trust you and then they become your client that way. There may be people who get your video and they're like, ugh, I hate this. Guess what? It worked! You should be attracting and repelling all at the same time. It's either one or the other. And we can kind of flow into the psychology of your messaging. So you figured out your content personality type. So you're either live in person, written, audio, visual, or video. Once you leverage that content personality type, let the rest go. And give this a shot for like 60, 90 days. And if it doesn't work, fine, go back to your other ways. But you don't need to be doing all five. You should only be doing one. When you get really good at one, hire somebody else in one of the other ones to come support you. But when you can create in that space and someone's engaging with your content, whether it's an email, a social media post, a podcast, something on YouTube, a blog, whatever that may be, Subconsciously, there's a lot going on in their brain. So they're either deciding, do they like you? Do they agree with you? Do they trust you? Do they not like you? Do they think what you're saying is crazy? They're like, I'm out of here. They're also thinking about what should I make for dinner? Did I check that email? Did I respond back to that person? There's a lot going on in our noggins up here with our brains. So when we can get them to that, yes, I like this person, no, I don't like this person, and making that decision, that is super-dee-duper key. So whenever you're creating content and interactions in your marketing, make sure that you're giving someone the chance to say yes, no. Every once in a while, they may go back and check that email, but usually they're gonna come back to you because they do like what you're saying, but just right now is not the right time. And that's okay, we get it, it happens. But a yes or no, and if they're a yes, What's the call to action? Like, how do you want people to engage with you? And when you look at your marketing as a way to start a conversation or as a way to have engagement, marketing is not necessarily going to be the way you sell to people. that is a completely different shift. So do you want them to comment? Do you want them to reply back? Do you want them to share their story? Like what invitation or what call to action are you creating in this content so that someone can engage with you? And so again, every single piece of content, when we look at that, we create it from our content personality type. We know people are gonna have all these things going on in their heads. We want them to get to the yes, no, or I'll come back to it, and then give them that opportunity to take some sort of action. The psychology of messaging tapped into with your content personality type. If you can slow down and think about your content creation in that way, it's very interesting to see what shifts. that would come in what you're already doing. And so I'm kinda curious, gonna put you on the spot, knowing that you're a video content personality type and knowing that psychology of messaging, do you think right now the content that you're creating, is it getting people to that place of yes or no, I agree, I don't agree, I like, I don't like, what do you think?
Ksenia: To be honest, I have no idea. Yeah. I remember when I took the quiz and it said video, I was like, really? Video? But then as I think about it, like, I love having calls with people, especially when it's one-on-one. And most of them are like Zooms. I like seeing people's faces. And then send my clients a bunch of videos, especially when it's like, how to edit your site, how to do things. A lot of that. Your training. Yes. Yes. And I mean, even this, like I know we're recording video, which like that's going on social media. So there are those aspects. I think just in my mind, video was always like, just seems like this really big thing. That has to be perfect. There's the like perfectionism coming through.
Amy Hager: Yeah, and a lot of people, you know, even if they're doing written pieces or if they're live in person and doing a speech or something, they always think that it has to be perfect. And here's what I say is you can't say the wrong thing to the right person. And someone may need to hear whatever is on your heart today. And yes, there is a level of professionalism. But also, let's be honest, you're not wearing a suit today and you're not all buttoned up and you're pretty personable and you're easy to talk to. Those are the characteristics that you really want to shine. You know, we're really big swears. I have been like holding back to make sure I didn't drop anything during this conversation because I did not ask you before this if I could swear. But, you know, we've had people who are so aligned in everything that we say in business. And then they'll be like, well, are you going to swear when you're working? Every once in a while, yes. Yes. Like it. I'm not sitting here every other word swearing, but it is just a part of my nature. And so if that's going to offend you, if that's going to throw you off, if that's going to trigger you, then no, I'm not the right person for you. And we've had a few people, and this is just one example, where they'll push through. They'll be like, oh, I can accept it. And, you know, usually three to four months later, they're just like, all right, I can't. Like, I really, I agree with you. But, you know, every time you drop an S word, it just makes me cringe. And so, yo, I applaud them for trying and to being open-minded, but if there's a no or if there's a red flag when you're engaging with people, it's okay to honor that and it's okay to move on. Again, you don't have to be the right person for everybody, but again, you can't see the wrong thing to the right person. So don't let that perfectionism hold you back from getting your messaging out there, from getting your marketing out there, because I think it's really, really important.
Ksenia: I'm curious, though, so with mine being video like the main one. What do you do if there's like other aspects that you're good at and you've gotten good feedback on? So for example, when I really get into the flow of it, I'm really good at like creative writing. And I've written all my website copy. And I've gotten a lot of feedback on people being like, yes, this is like, I love this, but it's written. So like, and that's different from video. So how do you kind of deal with that?
Amy Hager: Yeah. So there are others that you're going to be good at. It's natural, right? What I will say is when you're thinking about the sales conversation and when you're thinking about converting people into clients, tap more into that video energy than your written energy. And so a really great example is Shannon who… I'm Shannon Hernandez, who… I figured out how to do this quiz. Again, super smart lady. She can do my math for me. But she really dove into the psychology of each content personality type and why we are the way we are. And she kept taking her quiz and she kept getting that she was live in person. She would crumple that quiz up and throw it across the room because she thought she was written. So her written pieces are really, really good. She's written two books at this point. When she was a teacher, she would teach written English and things along those lines. And so I get why she thought written was her content personality type. And that got her to about $200,000 to $250,000 a year in business, which is not something to bat an eye at. That's really, really good. When she started to tap in and playfully experiment to figure out what her life in person was, that's where her business doubled. And so her messaging didn't change, but the delivery method changed. And she started to actually do tiny teachings. And so her teachings is she needs people either in a physical setting together or in a Zoom setting together. Their cameras have to be on. She has to see your face. And by really having that interaction, that's when we saw people buying. And I think that's the key to the content personality is when you leverage it to help you with sales, and when you leverage it, even in like your delivery of your products, like you said, you're doing a lot of your trainings with video, that ties in so beautifully and so well together. So again, it gives your energy the best way to show up, even though you may be good at some of those other things. And so what I would say with some of the video or some of the written pieces that you've created, what I think would enhance it is actually like reading or giving the synopsis, the like snippet of what's on your website. Record yourself in a video talking through it. and see if adding that to your website and using that in your social media content, if that maybe helps convert just a little bit more. So when you have a good written background, can the delivery method be somehow in video?
Ksenia: Good question. Initially, I'm like, I don't want
Amy Hager: Right? Well, and here's the other thing, knowing that like design and everything is really important, it may not necessarily need to be your face in your head the whole time. Maybe you open up, you introduce yourself, and then you go to some some screenshots of different work that you've done while reading through or voicing through some of this content that you've already written. And then, you know, maybe it's just a short one to two minute little tidbit about you and about your company, about the work that you do. And use it in multiple places. You can use at the bottom of your emails. That way people get a chance to get to know you. And again, C, does that tiny little enhancing of bringing your video content personality type to places where you've written really great content, does that help you get closer to having more dream clients say, help me? Small little challenge, small little challenge. Okay.
Ksenia: I'm like, okay, I see what you mean. It's interesting you mentioned that because I loved writing my website and I love what the outcome is. And also, it's just awesome to hear that people really like it. But that's just on my website. So I've been even considering creating videos and putting them on social media. Yeah, that's been a thought in my mind. But again, the like running to do list has been huge lately.
Amy Hager: Right. And so when and again, I was just talking to a live in person person who has paid someone thousands of dollars to help her launch a YouTube channel. And she is supposed to just go teach things. She paid them thousands of dollars six months ago and hasn't take action on it. She's a live-in-person content personality type and that is why she doesn't want to just show up on video. What has she been doing? Taking random speaking gigs in her community. And I'm like, okay, so you blew all this money. So we're working on can she just let go that she's not going to create this YouTube channel? And can she be okay with stepping into the content personality type that she is? which she's had inklings that she shouldn't be doing, but because she saw someone else successfully in her industry launch a YouTube channel and make money off of it, she was convinced this is how she should be doing it. And so I would say if it's been a little inkling of an idea that's been tickling your brain for a while, what are you currently doing that you can maybe backburner? I don't want to make your to-do list longer. So if there's marketing activities on your to-do list that aren't video, can you pause them? 60, 90 days. Go into this and see how it feels and see what shifts. And if it is fun, if it does come easy and you find a flow, then keep going with it and just let that other stuff go. It's OK. And some people, when they really tap into their content personality types, they end up changing social media platforms all completely and then they got to rebuild. That's OK. Don't make yourself wrong for the choices that you made before, before you really untapped what the strength is in your business and in you. But play around with it and see what feels right to you. Because again, the way you create video as a video content personality type may not be the same as everybody else. So in that guide, we did give you a bunch of ideas. There is about 20 to 30 ideas for each content personality type. And anybody who takes the quiz, if they want to talk through their content personality with me and brainstorm, I'm happy to schedule a 20-minute chat because it is, it's such a different way of thinking. And so if you're willing to give it a shot for a short period of time just to see how it goes and do a playful experiment, I'm here cheering you on. I will get back to you.
Ksenia: I'm like, what is what can go on the back burner for now? No idea. So I will get back to you with that. But I Yeah, I know. I know there's a lot of benefit in it. And I know that it's like, for me, I usually send voice notes a lot as well. And I found that like, even when I go on zoom calls, if we're not doing face to face, I'm like, Oh, like, I want to see your face. Yeah, I also get like zoom fatigue. And sometimes I'm also like, yeah, let's just talk or whatever. But yeah, yeah, it's interesting. I'm glad we talked about it. Because I remember when I took the quiz, I was like, really? Did he?
Amy Hager: Yeah, no, no, definitely. And again, it's a playful experiment. Give it a shot. What ideas have been tickling your brain for a while? Run with them and and see how it feels. And that may be a new priority for you. And the other stuff may fall to the wayside, which that's a OK. And the other tool that I think is really helpful that we just don't have time to go over today could be its own episode. Let me tell you. is… So after you take the content personality quiz, if you go to joyfulbusinessrevolution.com, there right on the homepage is our content creation framework. There's 6 types of content that you should be creating in your messaging ecosystem. And so you can get a little bit of a sneak peek of what all 6 of those are and then a way to evaluate your social media and your content. So you can kind of gauge where you're at and where there is space for some improvement to really create a more well-rounded content strategy. So first thing to do is take that content personality quiz and then go find that content creation framework at joyfulbusinessrevolution.com. So that will be your next step. Yeah. Thanks. It might help you.
Ksenia: Yeah, definitely. Yeah, absolutely. I will go check it out. All the links will also be I'll link all of them. And we're going to talk about this some more in the future.
Amy Hager: Round two. I'll be back, folks.
Ksenia: Thank you for joining us for today's episode. I'm very excited for this podcast and I'd love to hear any feedback, what you thought about it. Please let me know as I want to make this a very useful resource for you. We have some amazing interviews coming up as well as some solo episodes, so keep an eye out for those. Subscribe if you want to be notified when those come out. and have them automatically go into your podcast player of choice. All the links mentioned will be in the show notes and also on the podcast page on my site. And lastly, if you'd like to be a guest on the show or have a topic you'd like me to cover, please reach out to me at podcast at Kseniaco. And that concludes our episode. I hope you enjoyed it. Again, please give me feedback. I want to make this really awesome for you, and I hope you have a great day. Thanks for listening.
