On this episode of doodles 2 dollars, I’m excited to welcome Amanda Roy, the incredible founder of Leads Hub Agency! Amanda is a “tech wizard,” blending her deep tech expertise with her background as a health coach to help women entrepreneurs simplify their business systems. She’s all about infusing empathy and joy into the tech side of things, so her clients can focus on what truly lights them up instead of getting stuck in tech overwhelm.
During our conversation, Amanda dives into her journey, her approach to digital marketing, and her passion for making tech less intimidating for frustrated business owners. Plus, we’ll talk about how she helps women entrepreneurs streamline their workflows and stay in their zone of genius. Beyond her business, Amanda loves personal development books and loves exploring the Utah wilderness. 🌲✨
This episode is packed with actionable tips for navigating the tech world and embracing a growth mindset. Tune in, and don’t forget to check the links for more on Amanda and an exclusive free gift just for you!
✨Free Gift✨ - Get Amanda's $1 Keyword Campaign that replaces Manychat. Email her at [email protected] to get access. Tell her I sent you :)
Ksenia, Host:
Welcome back to the doodles 2 dollars podcast. It's your host, Ksenia, and I'm excited for this episode with our guest, Amanda Roy. Amanda is the tech wizard you didn't know you needed. In 2023, she launched Leeds Hub Agency, blending her tech-savviness with empathy from her days as a health coach to streamline business operations with a sprinkle of joy. Her infectious laugh and enthusiasm for automation proves that reinvention and a growth mindset lead to success, even if you sometimes forget which mug has your coffee and which has your pens. Her business, Leads Hub Agency, helps female entrepreneurs focus on their passions instead of getting tangled in tech. When the laptops close, Amanda enjoys personal development books, sharing wisdom with her community, and planning her next adventure in the great outdoors of Utah. This is going to be a great episode. I'm excited to hear what you think about it. Once you're done listening, make sure to check out the links that Amanda has provided. It has all of her information if you want to get in touch with her, and also a free gift. So make sure to check out the links. And let's get into it. Hey, welcome. I'm so excited to have you on the show to get started. Tell us who you are, what you do, all that good stuff.
Amanda Roy: Ksenia
Ksenia, Host: Awesome. That is so needed. Like so needed. Okay, so to start us off, I would love to dive into your journey. We can go back as far as you want to go back to like childhood or wherever, but I'd love to know about your journey that has led to today. Oh, gosh, how much time do you have?
Amanda Roy: You know, I have always wanted to be an entrepreneur. I back in the day, I think when I was probably fresh out of high school, I ended up going to college to be an accountant. And so I had a payroll and bookkeeping business. I was involved with Mary Kay. So I had that slow side business. I did an Avocare business. I mean, Adnerian business, any little small makeup selling, you know, supplement business, I pretty much did because I always wanted to be an entrepreneur. I always thought it'd be so cool to have time freedom and not be told what to do. I'm a little bit of a control freak. So I think that that does make some difference as to why I've always thought I want to be self-employed. I want to have my own team. I want to grow a business. So I really started back then. If I think about it, I probably did something that was earlier on that made me realize I wanted to be self-employed. Maybe it's because watching my parents have to work for somebody, honestly. But that's kind of where I got started. I ended up doing all those things and always struggled in that. I was good at the job, but I was horrible about the marketing, which is so funny why I'm a marketer today. I think it's like one of those funny in-your-face kind of things. Oh, you're not good at it? Well, I'm going to teach you how to do it and make sure you learn all the skills to do it so then you're good at it later. So I think that's kind of ironic that I'm in marketing now because I was horrible at it. And, but anyway, I was a, I started out on the, and this more intense entrepreneurial space back in 2020, because I was a, I was a manager of a, of a weight loss center. And I did that for quite a while. And then COVID, it just kind of shut us all down. Right? So I was one of those lucky people that got to be home, which ended up being a blessing in disguise because my My kids, I had two boys, I have twin boys, they were seniors in high school, so they needed me their last year in school. And then my daughter, she was in junior high at the time, so she needed me. So I was like, okay. And then all my clients who I had to say goodbye to during that time, they all said, Hey, you should do this on your own. You should, you know, create your own coaching program to help us so that we can continue to work with you from home." And so I was like, okay, I guess I could try to do that. So I did that for about, oh gosh, two years. I tried and tried and tried to be a health coach to help people lose weight online. I wanted it to be more natural instead of it being so crazy and have like, okay, follow this keto program, follow this and do that. And I've really struggled. I struggled, struggled, struggled until last year when I decided, you know what, I'm going to switch over into marketing. And so here I am. So now I have a marketing tool that I use called Leads Hub that I help my clients build their businesses and their digital marketing systems, you know, funnels and things like that. It's a CRM and I absolutely love it. So it took me a little while to kind of pivot into that world, but once I did, I finally found my found my place. So that's kind of how I got to where I am right now from a health coach turned digital marketer.
Ksenia, Host: Nice. Yeah. So I'm curious with that switch, was there a specific thing that you saw or like what made you go from health coach to digital marketing?
Amanda Roy: That's a good question. I think that I just got so good in learning how to do the systems and the tech and the groups that I was in, they were, I saw so many people, so many entrepreneurs that were just really struggling with, with doing the tech. And for me, it seemed really easy. It seemed like a natural thing. So I started, you know, commenting on people's posts and trying to help them and like, hey, try this or hey, if you need help, you know, you know, reach out to me and things like that. And so my husband, he was kind of in that space of, hey, you need to make more money because the world got really expensive. I'm sure everybody knows exactly what I'm talking about. Take my glasses off here. I see there's a little reflection. But my husband was like, you have to make a decision on whether or not you're going to be able to stay doing this or not because we need more income. And so I ended up just kind of making that decision to try something new. And so I ended up becoming a KEEP certified partner with Infusionsoft. I ended up doing that for a while and found that I love that. And then I ran across GoHighLevel. And honestly, that changed my world. I could do a whole commercial on GoHighLevel and how amazing the program is, and how it makes digital marketers' lives so much easier. But yeah, it was one of those, I have to make a decision. Either I have to go back to that 9 to 5, which was completely against everything that I wanted in my life. Or I had to figure out what was going to work, what was going to be a better fit for me. And people at the time, they were not losing weight. It was a special thing that people could do and not everybody wanted to take the time or spend the money on going through a coaching program to lose weight because things really changed in the market. People couldn't afford it. So it seemed like the next best natural thing for me to do.
Ksenia, Host: Mm-hmm. Yeah, I totally see that. Because yeah, I know that like systems and the tech, obviously, I have a little bit of the tech with websites, and I personally love it too. But it's even just thinking about like my spending tendencies is like, I will happily spend money on my business. And like, obviously, systems and marketing falls under that. But then, like you said, like, doing a weight loss program, like, well, that's okay, I can, I can just go for more walks. So I can totally see that especially thinking back to like what the world was like during that time. And how a lot of people were shifting to online to like that probably also helped with your business.
Amanda Roy: Oh, yeah. Yeah. That definitely made a really big difference just to see that shift because more and more people needed that. And there were all these really amazing systems that came out. Now we're seeing AI taking over. And so I'm trying to grab that, get on that gravy train as well and try to teach and help people understand that as well. It's just been a lot of transitions really in the last few years that we've seen in the economy and weight loss, you know, it hasn't been, it's, I don't, it's a, I think it's a struggle. I think you have to be the right person to be able to really take over that market.
Ksenia, Host: Yeah. Yeah. Yeah. I can see that. Oh, I love that. I'm excited to dive in a little bit more into like the digital marketing and everything that you do there and high level. Cause I've heard about it. Yeah, but I'm curious, looking back at just your journey, other than that moment that you mentioned that made you switch from the weight loss to digital marketing, are there any points that you can look back on that either like really were like, or something that comes up now where you're like, Oh, I remember that, like, that was a really good lesson to learn, or something that, like a pivot point, I guess?
Amanda Roy: Good lessons I learned was don't just hire anybody. And you do need a coach. That was a big lesson I learned. You do need a coach. And I actually hired quite a few coaches, but trying to find the right coach to help me in the health coaching as well as this market is hard. So you've got to be careful on who you hire to assist you. I probably spent probably about $50,000, I would imagine, on buying programs and coaches and courses. And I think that I look back and I go, gosh, I spent so much money, but at the same time, I learned so much. And I think that's what makes me good at what I do now. And I didn't realize how much knowledge I would have until I would get on a conversation with somebody and I'd be like, oh, hey, and blah, blah, blah. And you do this and blah, blah, blah, blah, blah, blah, blah, blah, blah. And you're like, whoa, whoa, whoa, slow down. That's whoa. You know, I was like, oh, my gosh, I guess I know more than what I realized I was learning because I did. So I think it's kind of a bittersweet thing. You know, be careful who you who you're hiring. Be careful how much money you're spending, because everybody is saying they're an expert and everything. And that's not necessarily the case. And it might not be the right fit for you, but it will give you the experience. And they did give me a lot of experience and not a lot of knowledge about all the different pieces of marketing for online businesses.
Ksenia, Host: I so relate to that. As you were saying, like, you know, I have also spent a lot of money on coaches and courses. And it's so true because it is bittersweet because I can think of courses that I've absolutely loved, have over delivered, like the people that run it are great, the content's great. And then I also have experiences where I'm like, I really wish I could erase that from my mind and like go back to that point where I made that decision to sign up because it like, was a bad decision and I learned my lesson so now I'm very, very careful about who I work with. It's so true. I think I had this conversation with one of our other guests where you never know. People can say, oh, I make $100,000 mods or whatever their vanity number is, but then you never know if maybe 99% of that is actually expenses that they use to run ads. How actually successful are they with taking home money and making a difference or whatever successes to you. And yeah, that's been a really big wake-up call, I guess, for me. Especially with social media, right?
Amanda Roy: Oh my gosh, yes. I got to say, I avoid people who say, I make this much money in this amount of time or buy my program and you're going to have your first five clients in two weeks because it just Come on, it doesn't work that way. It doesn't work that way. And for some people, maybe it does. But the majority of people are, well, first of all, we deal with a lot of problems like perfectionism. So in order to get that client in two weeks, it can be really frustrating for some of those people, because you have to work every single moment to set up the systems and get your head in the game even in order to put yourself out there. So, you know, when I hear things like that, like, Oh, make this amount of money in this much kind of like lose 10 pounds in two weeks. Okay, well, how much water are you holding? How are you eating? How much exercise are you getting? What are your hormones like? How old are you? What's your body fat percentage? I mean, nobody fits in a box when it comes to your health, and it's the same way with an entrepreneur. Nobody fits in that box. You can't make those promises. I love to say, hey, I'll help you set up the systems. I can help you get more leads by helping you set the systems up to get the leads, but you still have to do the work. to go and get them. I'm kind of the in between. I'm the bridge that brings in people, but you've got to be the traffic source getting those people into what I help you create. So everybody has to do a little bit of something. But yeah, I avoid those people.
Ksenia, Host: Yeah, that's so good. I love that because I relate so much. And that's, that's probably a common misconception. And both of the things that we do, like with websites, people think, oh, I'll just build a website and people will show up. And it's like, no, do you know how many websites there are in the world? Like, I will gladly build you a beautiful site that like, when people land on it, they'll like love it, they'll love what's on there. And also if you work with a copywriter, like beautiful copy, but you need to get people there.
Amanda Roy: Right. You've got to get yeah, you've got to do the work to get people there. I did a I think it was last week I did a masterclass last week of the week before I did a masterclass and I was talking about how I was talking about traffic sources like just understand this isn't a magic funnel that we're building today. It doesn't just Bring in all these magical people, all these new clients and everything, because I think that it is a common misconception. And there's a movie that was back in the 80s. I couldn't remember. I still can't remember the name of the movie. Somebody who's listening will probably go, I know what that movie is. It was Kevin Costner. It was a baseball movie. Do you know what I'm talking about? He built a baseball field. Okay. Yeah, I think you're probably too young for this. He built a baseball field on his country home. And it was saying, if you build it, they will come. And I was laughing because that's such a great analogy of what not to do. That is not real people. That is TV. You know, you've got to do the work. You don't just build your website and build your magic funnels. And you've got these clients coming through and it's too bad. It's sad. It's a bummer. But as entrepreneurs, we have to do the work. We have to get in front of people. We have to be visible. We have to, you know, network and we have to go on podcasts and things like that to get in front of people.
Ksenia, Host: Yeah. Yeah.
Amanda Roy: I don't know that movie, but I definitely know that quote because it comes from a movie back in the 80s.
Ksenia, Host: So funny. Yeah. Well, now that we're talking about misconceptions, are there any other misconceptions that you run across with what you do?
Amanda Roy: Probably, probably the biggest one that comes to mind is the, is the magic funnel. People think that it's a magic funnel or they think if they get a, if they get a CRM, which is the tool that I use to help my clients, that everything just comes together and it just, it doesn't. I'll have to think about some more. I'm sure there's, I'm sure there's quite a few that I are just not coming to mind. Yeah.
Ksenia, Host: So with. The CRM, how you mentioned, like people just assume that it's everything is going to fall into place. Like what's the actual reality? Like what needs to happen? Because obviously I know I know what a CRM is. I know how much time it takes to set everything up. But the people that don't like what is that actually what's realistic?
Amanda Roy: Okay. Great question. So a CRM is a customer relationship management system. It's where you hold all of your prospects, all your customers. It's where you can have your sales systems. A lot of them like go high level and you're able to have your funnels and your websites and your email marketing and your text marketing and membership sites and courses and you name it. There's so many things you can do in there. What happens a lot that I see is that people start to well, first of all, you get in there and you they get overwhelmed by all the different things you can do. And they're trying to set things up or they're trying to set up too many things for their business. So what happens is that when you have too many things you're thinking about building because you want to be this amazing entrepreneur that you see that has this funnel and this opt-in and this and it, you know, goes here and then it goes here and then you get this automation goes here. People can get overwhelmed by that and then they get stuck and then they stop. And that seems to be a real common occurrence when it comes to that. So I think the biggest thing when you are trying to build the tools, the systems is really understanding your customer journey. Like what, where, what do you want your customer to do? Like once they come into your world and you put them in your CRM, what's the next step for them? What do you want their journey to look like? How many emails do you wanna send out to them? What do you want your emails to look like? And just kind of start building on that. I think that is key to really build out your customer journey to have a really clear picture and only do one journey at a time. Because we have a tendency, again, as entrepreneurs to have all the things going on all the time. And it just it, it freezes us as it just where we get frozen, and we don't get anything done. Because so especially for people who are a little uncomfortable with the tech world, we tend to stare at the screen and try to figure out what we're doing. And then you're laughing. And I'm like, Is this you sometimes? And then you're like, Oh, my gosh, I don't even know what to do. So I have people write out a Like on a paper, you know, you can do your little circles, your little like a mind map kind of idea. Write that out. Like, okay, your customers come from here, your cold prospects come from here. Then what do you want them to do? Do you want them to have a freebie? Do you want them to go to a webinar? Do you want them to, you know, what's the process? And then what experience do you want them to have as they're going and attending that journey to becoming that client? So it was like, what do you got to do to bridge that gap? So that's a, that's a real big one. And it's, it's something that is most important. You have to have your branding, which I know you do. You have to have your branding done. You have to have your messaging in line before you can even create these steps. There's a lot of. A lot of, there's a lot of stuff, but your CRM is one of the easiest, best places. And when go high level, it's a all-in-one marketing platform. So you're able to put everything in one place. So you're not having to log in. to Calvin Lee or Kajabi or you know all these other places that you have it's all in one place so as an entrepreneur who has our brains kind of tend to go all over the place I know there's a lot of entrepreneurs or ADHD I hear that all the time that you can have everything in one place so it makes it a lot easier a lot more organized but you still have to do the work. Yeah, I was laughing because I'm like, yep.
Ksenia, Host: I know the feeling where you're like, oh, I could do everything. And that's like, OK, well, what does that actually look like? Let's draw it out. And then it becomes this huge thing. Like I even even though I'm like somewhat in the tech space and. Yeah, even though I'm somewhat in the tech space, like even I will be like, oh, I want to add this and I want to add this sounds like. Okay, bring it back down. Like, let's not make a wish thing. I gotta actually do it. So yeah, that's really good to know, especially with what you need to have before you start to go into that, like your branding and your messaging.
Amanda Roy: Mm-hmm. Yeah, it's really important. And I guess that's a common thing I see, too. A common misconception, too, is that once you get in there, you don't have to have all those other things before you get in there. You can just jump into a platform and everything just falls together. And unfortunately, it doesn't. I think in the real world, online marketers, we're kind of in this new journey, this new world. Everything's a little bit different compared to like a brick and mortar or a restaurant or a plumber or something like this. And I think about the difference all the time because I'm always thinking, how do I market to service-based businesses versus online business coaches? It's a completely different world, completely different product, completely different service, right? So, but if you are opening up a business locally where people can walk in and buy your services or something like that, you have to have a foundation that you create, right? You have to have a business plan and you usually have to go get a business loan. I mean, there's this whole process that you have to go through and what we forget as online businesses is that we still have to have that same process. It just looks a little different. So the branding, the messaging, the customer journey, all that stuff is really important that we have that set up before we just jump into marketing or, you know, just letting people know where we're at. I think it's a, I think that's something that people like, Oh, I'm just going to, I'm just going to be an entrepreneur. And I know I learned the hard way and I'm sure you did too. It's like, Oh wait, I get all excited, I move forward 10 steps forwards and then I go, wait a minute, I have to go backwards and I have to fill out… I have to figure out who my client is. The ideal client avatar does need to be done. And then once you get into a CRM and start building out your systems, it's a lot easier. It just makes more sense. It's a smoother flow. It's an easier rhythm and if you hire somebody to help you do it like you or I, then they can jump in and create that system for you a lot faster.
Ksenia, Host: Yeah, that's so true. Because talking back about like about the just starting as an entrepreneur, like I fully just fell into my business. Yeah, I was taking a break after my first and last full time job, because it was draining. It was like a startup, great experience, but it's a startup. So it's very demanding. And I was taking a break. And naturally, people are like, Oh, can you do stuff for me? And then that just snowballed into me like That's awesome. So I'm grateful, but also I fully relate to that like, okay, now I got to figure out everything. And I've been in it for seven years, but I've probably actually like focused on my messaging, redid my branding, did all the things that I know to do for a brand, like last year. But it makes such a difference. It makes such a difference. Yeah.
Amanda Roy: Yeah. And you probably feel so much better too because you know you have that done.
Ksenia, Host: And yeah, surprisingly, the thing that I think helped me the most was doing the foundation of like, what are my values as a business? What does that show up? Like, how does that show up for me, for my clients, for anyone that I bring on the team? Like, what does that look like? And then also doing the copy because Obviously, I can do all the design and figure that out, but I think figuring out my copy was actually really, really important. And then because now I'm like, okay, well, I don't have to worry about sounding super professional because I make it very clear that I am a casual friendly person. Corporate people are not for me. Yeah, right.
Amanda Roy: Yeah, exactly. And you know what, if you hadn't figured that out, you wouldn't know, you wouldn't know how to do your messaging. And I think that's, I, that is a, that's a really important lesson that people need to understand is that, you know, you're not, you don't have to speak to everybody. You speak to your clients and the people who you want to work with. You know, whether you're funny, you're, you know, you're a comedian and you love to make people laugh, that should be your brand. If you're more professional, that's what that's going to be your brand. But if you're more casual, I mean, I've been putting in like when I write things lately and chat GPT, I've been putting things out like a seventh grade level and then add a funny quote. Not too funny, just a little funny because my family says I don't get jokes. I was like, what? I don't get it. You know, I have that. So I know I'm not super funny. So I know I can't, my brand can't be really funny. But I'm also more casual. When you know, when you get to know me and stuff, I like to be and I say all the time. So when you're editing this, you're probably going to see, I know, send all my videos. I'm like crazy. I'm very casual.
Ksenia, Host: Yeah, well, I mean, I think there's there's some power in that, I think. And maybe it is because we're entrepreneurs and we can decide how we want things to be. But I know when I first started out, I felt like I had to be super professional, super everything. And now, even with the switch, because I've like I've been that casual, friendly person with my clients in one on one relationships. But now that it's part of my brand and like on my website, it's like, oh, no, I can actually be like who I am and still be successful as a business. I don't have to be like in a suit, all professional with no exclamation points in my email.
Amanda Roy: Right. Exactly. Exactly. I love that. Well, just it all trans, full transparency. I feel comfortable in a blazer. That's the only reason I had one, but I have my Jimmy pants on. So yeah. So I'm, I'm only like professional here. Just so you know, if that makes you feel any better. I'm a yoga pants and sweatshirt girl. Sometimes I'm like, oh, I should probably put on some a little more, you know, a little bit nicer sometimes.
Ksenia, Host: I get that. I so get that. I'm that type of person where it's like, oh, if I put on jeans today, that means I'm really productive today.
Amanda Roy: Right. Yeah. Yeah. Or you got to go somewhere, right? That's why I was thinking like, oh, I have to go to an appointment. I'm not going to have a lot of time to change. So I'd better get dressed. Yeah. The life of an entrepreneur. We get so spoiled. We do really get spoiled. Do you find that you struggle too with the- that leaving your house, like going to events. I want to get involved with Chamber here so bad, but I can't quite make that switch where I'm committed to leaving my house at lunch and attending a meeting. I just struggle with that. I know I want to, and I know it'd be really exciting. I'm sure I would love it. But we get so accustomed to being at home and drinking our coffee here that it's like,
Ksenia, Host: I want to do it. Yeah, absolutely. Even just networking events or even things that I've like paid for when it comes to the damn like, do I really want to drive all the way downtown? And like, I live outside of the city. So it's like, there's the driving, there's the traffic, there's like all the reasons that could possibly come out my brain's like, No, it's okay. You don't have to go. You can just wait. Maybe they'll have a replay. You don't know.
Amanda Roy: Yeah, yes, the replays. We love the replays.
Ksenia, Host: But I also know that like it's come up in the past of like, oh, I should I haven't left the house in like a couple of days. I should probably go outside. Talk to some people that are not my cat or my family.
Amanda Roy: I love that. It's funny. Yeah. Yeah, I'm the same way I go. I usually leave for appointments. My daughter has appointments or something like that. Or sometimes I get out of the house and ready to go grab a coffee. But that's about it.
Ksenia, Host: It's either the coffee run or an appointment with someone else. So yeah, yeah.
Amanda Roy: We are the same.
Ksenia, Host: Yeah. Are there things that you've learned as you focused in on marketing that have really changed your perspective about maybe what it means to be an entrepreneur? Yeah, I'm curious about that.
Amanda Roy: Yes, I would definitely say yes. You have to be visible. That is that was my something I learned the hard way last year. You have to put yourself out there and step out of your comfort zone and in order to be successful. And I know that that is why I struggled at every other business I've ever done my whole life. I'm almost 50. So I've done a few businesses, online businesses, and I know that that is just That is the most important thing you have to do as an entrepreneur. I mean, it's part of marketing, right? You know, if you're going to be the face, but attending things, doing social media, doing stupid videos. I don't do TikTok. I'll never do TikTok. You're never going to catch me dancing. But just stepping out and doing events and trainings and yeah, things like that is really important. And I heard somebody say last year, I think I started my word last year, like last August was visibility. And I went, okay. I have to get visibility. So I opened up a thing called Facebook groups and things like that and started doing trainings and started interviewing my numbers and things like that, like you are. And I remember how scary it was and how uncomfortable it was and how important it was. And it's changed my business completely, completely, like a hundred percent, just because I made that decision to be a little uncomfortable. So, you know, for any of your listeners who are thinking that they can sit behind the scenes all day in their sweatpants and their computers and make lots of money, unfortunately, it's going to be a lot harder to do that. And some of you might be able to do that. Some of you might not though. And if you're struggling in your business and you're finding that you are just not getting, you're not getting new clients and things like that, sometimes you have to do those things. Well, most of the time you have to do those things that are uncomfortable. It's usually be invisible.
Ksenia, Host: Yup. 100% and it's so interesting. I'm really curious like what percentage of entrepreneurs are more introverted versus extroverted because I bet that like there is a higher percentage of like that introverted side where like you do get used to being alone and not talking to anybody and then even to me the idea of being like, oh, I'm just going to go live on Instagram.
Amanda Roy: Right. Yeah. I have heard that there are more introverted entrepreneurs for sure. And I think that's why we can sit at our computers all day and get work done because we are introverted. We don't feed off of other people's energy, but we also know that we have to be that person who does do the lives. And it does, you know, go do videos. Like I have to do some B-roll videos for my team and I'm just like, oh, I'm dreading it. I think I'm going to do them today because my hair is done, right? And I'm thinking that this is going to be a day. So I know when I do a networking event, that's usually when I try to do a video because I'm I'm put together for the day, but it is like a, I think that we do, we are, we are introverted. So that, I think that's another big key and why it's so important for us to be, to, to do those things that are uncomfortable and understand. In fact, I was listening to a podcast. I listen to a podcast every day while I'm getting ready for the day. And I think it was Amy Porterfield. I just love her. And she was saying that the biggest thing that she, biggest takeaway too, is that you grow like in your, uh, in, in the phases of your life that you're uncomfortable. And if you are uncomfortable as an entrepreneur, if you're doing things that are uncomfortable, a lot of people are going to go, Oh, I shouldn't be doing this. I'm going to step back or I'm not going to do this anymore. They're going to quit. But she says, but if you're uncomfortable in your business, most days, she said that you're doing something right. And I was like, Okay, I'm doing something right. Yes.
Ksenia, Host: Right. That's awesome. I love her. I remember listening to I was a while ago, but she has an episode with Ed Milet, I think, and that one was just so good. It was talking about emails, I think, but yeah, highly recommend listening to her podcast. Anyway, like, so good. Yes, that's so interesting. Because like, I'm having a lot of change in my personal life, which because I'm an entrepreneur, that also means change in my business.
Amanda Roy: So right. Yeah, there's no line, unfortunately, not for a while.
Ksenia, Host: Yeah, it's so interesting, because when I think back to times when I was really uncomfortable, like I know near the start of my like, we have a robot vacuum going off right beside my door. Please leave. Yeah, but I know when I first started, and like, not at the very, very start, but maybe a year or two in, when I finally got a business coach, the number one thing that was my goal every single week was like, or every networking event was like, talk to three people, talk to five people, like forcing myself to get out there. And back then, it was all in person. So I'm like, online networking, no problem. because in person is just so like nerve-wracking for me but hi and then you just and then I just stand there and I'm like And then I didn't actually talk to people. Okay. Yeah. Yeah, I just, yeah, I remember that being a lot. So online networking, thank God for it. I know. But yeah, I remember that time, like I had my most successful year, but it was also because I was one very busy, but also, I was busy because I was like doing those uncomfortable things, going into networking, doing whatever I needed to do. So I think you're right. There is a huge tie between like if you're being uncomfortable to how far at least how far you'll get in your business and doing whatever you need to do to actually make it successful. Yeah.
Amanda Roy: Oh, yeah, I agree 100%. I really, I do believe you grow. You grow as a person and as an entrepreneur when you do, you are uncomfortable. And then things get a little easier and a little easier and a little easier. You get a little bit more of it. You become a little bit more of an expert in those things. And it prepares you. I know just the things that I did last year had prepared me like I just hired my first team this year. I have four employees. And yeah, I know. Yay! And I love it. Even that has stepped me out even though I was a manager for years. Like I know how to manage people, but I know a couple weeks ago I went, I have to do, it's different, you know, it's different to have a team when you're online. And so, you know, I've had to step out of my comfort zone with that. I've had to get myself in gear faster. I have to make sure I'm staying two or three steps ahead of them all the time so that I look like I got things figured out. And so it is, it's like growing in all those areas of your life, you, you know, you do, you have to It's uncomfortable. It's the unknowing, but it's just all the things I went through last year has prepared me for being ready to have a team under me. I've been creating SOPs and things like that. And then now going through this phase, now I'm a few months into having a team. So that's just going to be better when I scale my business to the next level. I think it just prepares us for being better. And then when we become the next Amy Porterfield, right, where she's so big, I mean, she's got all this experience and all these failures and all these uncomfortable moments behind her that have made that has made her the inspiration that she is like to you and I and to so many other people. So, I mean, I think everybody's capable of doing that. We just have to understand that we don't just start out being strong. We don't start out being smart and we don't start out being confident. We have to work at it. And if we're willing to put in work, we're going to, we're going to be successful. We just got to keep, keep moving forward every day.
Ksenia, Host: That's so good. I'm wondering if you feel this too, cause I'm starting to feel this, but the more uncomfortable you are or the more like good, the more risks you take, I was going to say good risks, but realistically it's just risk. Do you find that the more that you do that, the more you want to be uncomfortable, the more you want to take more risks and kind of expand?
Amanda Roy: Yeah, I think so because I think it helps you When you're successful, it just breeds more of that desire, that motivation to want to continue to be successful. So yeah, I would definitely say that. I know, I think it was, when was it? Back in September or something, I took a risk and I hired a coach and without my husband knowing, and I don't think he's ever going to hear this. He still doesn't know. And that sounds horrible, but him and I were not in the same place. I knew I could make things work and I knew this was the right thing for me, but he wasn't on board. And so if you have a spouse that isn't on board, I totally understand how that feels. But anyway, I hired a coach and that ended up being the best thing that I did because she also became my referral partner. So it was a win-win. And so she was referring business to me all the time and she's still referring business to me all the time. And so that big scary risk that I took to hire her as my coach ended up being the best thing that I ever did. So I would do it again. Because I know that it could end up being the best thing I ever did to grow my business. So yeah, I think you just… I think you get a little less scared when you see that there's a little bit of a light.
Ksenia, Host: Absolutely. I love that. I love it when it works out that way. Touching a bit on referrals, I've been very lucky to have my business be all referral-based. Thank God for my amazing people and clients. Do you find that that is the same for you or is it kind of a mix now that a lot of visibility has been a big thing for you?
Amanda Roy: I think it's, it's, I don't think it's as big for me. I want to find more referral partners for sure, but it, cause it has been a big part of my, my growth, but for me, it's networking. I've tried all the other things and networking really is what brings people my way. I mean, my referrals, I think as, as my clients have gotten more to know me more and more, they, they are referring more to me, but I still get more, I'm still kind of new with some of them, but yeah, it's networking. It truly is networking for me. So if you're not happy, you need to be networking.
Ksenia, Host: Do you have specific like groups or places you like to network?
Amanda Roy: Well, I just started my own networking group last month, actually. So you'll have to come. It's on the 18th. So that's exciting. I'm actually partnering with a business coach on that. But I know I met you and what was what is it? Samantha? What's her Wednesday thing? We meet Wednesdays. So I met you networking. So see that worked out really great. So I do like to do that. I usually try to jump on anybody's like I had a I started getting involved. Her name is Sue Coleman. I just started going to hers last month and she was on my networking group. And so, and she's a, she's what she teaches. She teaches how to network and how to be a good networking business entrepreneur. So I was like, Oh, I need to follow her. So she came to mine. So then I came to hers. So I'll keep coming to hers and she'll keep coming to mine, you know, cause we want to support each other. Right. So that's a new one that I just joined up. I do, whenever I see one, I try to, to jump in. And that's something that I'm prioritizing more and more now. I haven't done as much as I was last year because I've been trying to train my team, but I'm trying to get them up and running to where now I can, I can, they can do a lot of the implementation of things and I can step out and be more visible. So, and like, that's just my thing. That's what I do. But yeah, there's a few of them out there, but I like to find them on Eventbrite too. There's a lot of networking groups on Eventbrite. And I think it's important as entrepreneurs, we do support each other. So I think if you can find even a new one or a smaller one and help them grow, I think that's really good. Actually, WPN, Women's Prosperity Network, I started in their group last year, probably last spring, I think. And I met a lot of my clients through that group. A lot of my friends actually through that group. And I will say too, that sometimes I just like to find somebody online and I like to introduce myself and set up calls and become friends. And so I have quite a few people from that too. That was one of those scary things that I was doing and I've met the most amazing people from doing that. So I would like to do more of that. You just never know.
Ksenia, Host: Yeah, I love that because as you were saying like, oh, I just messaged people. I'm like, oh, wow. And I'm like, that must have been really uncomfortable.
Amanda Roy: Yeah, I think it's harder now because so many people are, do you ever get the messages that are like, hi, or how are you? Like, Who are you? I don't have time to like answer, you know, like, I'm fine. How are you? You know, like, what are what do you want? Like, come on, just give you give me a little bit more about what you want. I'd rather instead of people beating around the bush and trying to start a conversation like that, I'd rather than like just say what they want. Just give me the bottom line. What are you what are you reaching out for? Do you want to connect or whatever? But I know I hear a lot of business entrepreneurs laugh about how people are like, hey, you want to do a coffee chat? Which I'm all about the coffee. My Facebook group is Leeds and Lattes. My branding is kind of a coffee flair. I'm all about that. But it is true. You can't always… Depending on where people are in their business, offering a coffee chat isn't always the best move. If they're really busy, that's really hard. So just reaching out to people and having them come into your Facebook group or come to your networking event or something like that. It's not as scary, but you do have to be careful because more people these days are I don't have time for that. I don't want to have this small talk conversation. It's kind of sad, really, but it's true.
Ksenia, Host: Yeah. Do you find that? Are you more strategic with the people that you reach out with and network with to know like, okay, I can see us being good partners or I can see that there's a connection? Because I think one thing that I found for myself is I went really hard into networking like end of last year into this year. And I did have a lot of coffee chats, but some of them just were like, why are we both on this call? Yes.
Amanda Roy: I think that, yeah, that does happen. I think you do have to be kind of careful. I do join venture webinars. So usually I reach out to people to say, hey, you know, I do have this if you'd be interested. And that, you know, people who have the same audience as me. So I am more strategic. I was less strategic in the beginning. But again, I did meet some amazing people and some people I've never talked to again. So, you know, you just, you don't know. And I think if you're not really sure what you can talk about or trying not to be salesy. I think we kind of get in our own heads too with that, you know, like, Oh, I don't want to meet you, do a coffee chat and then talk to you about my program. But sometimes there's nothing wrong with just saying, Hey, you know, are you struggling with your marketing? You know, do you need some help? Do you want to talk about it? You know, I've got some cool things. If not, that's great. You know, Hey, how's your brandy? Do you need help with your branding? I think we get so wrapped up in being so being salesy that we forget to just be people, you know,
Ksenia, Host: That's so good. Yeah, I love that. Yes, I mean, sales are really important. Obviously, I feel like that's probably another area where people that are just starting out, it's like you don't want to sell or maybe you don't know how to. And that's a really important skill to learn. But there is also that line, like nobody wants to be that like super sketchy, like slimy salesy person. I've had people reach out to me, mostly like emails, but also surprisingly on Instagram, where you can see that I'm a designer. They're like, hey, do you need design support? I'm like, Like, have you looked at what I do? Like, I do what you're offering me. And I think when I felt spicy, I replied being like, you know, I am a developer, right? Like, I'm not your target audience.
Amanda Roy: Yes. And those are those people that you ignore. And because you're like, you're not paying attention. You're just randomly messaging everybody. So and maybe they have an assistant who's doing that. They might have somebody like that. But yeah, they're not paying attention. So I got a message yesterday. I was listening to something today from that same group. They were talking about giving people compliments. And I think it does work. I think when you're doing those messaging, when you're reaching out to people like that, I would screenshot or something people that you are responding to. You're like, oh, that's kind of nice. And then kind of use that same kind of messaging. But I got one yesterday that's like, hey, I love your post. I love what you bring to the table. I love what you what you talk about. You know, I'd love to invite you into our Facebook group. And I was like, oh, well, that's really nice. You know, like, you know, it was kind of like, instead of it being, oh God, another Facebook group. And I mean, you know what I mean? It was like, oh, oh, I wonder what they read. I wonder what they liked. You know, that you start to kind of, it's a different, it's a different perspective. And I, and then I got to say, this was a really cool thing. I got to share this because I love this because when they introduce, instead of it being that welcome post that they do, like everybody, you know, is just like tagged. They took each particular person and they talked about like, hey, we want to welcome Amanda Roy. She does this and she helps people with this. And I'm really excited to see what she brings to the table. And I thought, well, that's a really cool way of networking. So now I'm all into this group. Now I'm like reading everything and I'm watching what they're doing because they sucked me in by being kind, by being human. And it wasn't just a, you're just another person. They put me, made me front and center and made me feel special. So sometimes it's just a matter of doing that. I thought that was a really good strategy. I'm not happy with that.
Ksenia, Host: Well, even as you mentioned that, anytime that I've joined a Facebook group and it's just a list and it's like, introduce yourself. I'm like, I don't want to introduce myself. I have to write a post. I have to talk about what I do. And realistically, most of the time, I'm like, you know what, I'll just be here in the background. I don't have time to do that right now. So that's nice. They set you up for success by doing that. And it's actually really interesting because then you get to see what they got from your brand, what they got from what you're creating.
Amanda Roy: Yeah, yeah, I love it. I have a I have a couple Facebook groups and I don't do that and I'm going to start doing that. So I thought it was amazing. Like, well, what a great idea.
Ksenia, Host: Yeah, yeah. And for to kind of wrap up, I'm curious with networking, and with, yeah, with networking, is there something that you found that works really well? Because I know you mentioned like getting straight to the point. And also the example that you gave of like, hey, doing the compliments or compliment sandwich or whatever. Yeah. Is there anything that you've noticed that has really helped you? keep those connections or go out there and make those connections in the first place?
Amanda Roy: Yeah, I think what's really made a difference is just, again, getting out of my head and just being helpful and offering support, offering people help with things. I think that that makes We sometimes we want to hold back and not give and not share and or we're thinking Oh, we want them to buy our program or getting use our service instead of being helpful But it always ends up coming back around and it might not be today or tomorrow But you know, even I met this gal a long time ago it's been a while now that she was she was in a networking group and we did a coffee chat and We got we felt really comfortable and she was talking to me. She's a book author And I said, Hey, do you have a sales funnel for your book? And she goes, No, I don't really know what that is. And I was like, You know what, can I just do that for you? Can I just, you know, I want the experience doing it, but I would love to just do that for you. I'd love to help you. And, and she, and I did. And now she's my client. She's in my program. She, she pays a monthly fee for me to just do her email marketing and build her funnels and stuff like that. And it wasn't anything, I wasn't trying to get her as a client. I just wanted to help her. I was like, Gosh, you don't have anything? And you're an author? Oh my gosh, let me help you because I can do it way faster than what she can probably put it together. And she ended up being an amazing client. She's a friend and she moved her services over from somebody else's go-high-level account to mine just because she liked working with me. She goes, we jive. And all I was doing was just being nice and just being helpful. So I think that if we are If we are offering support, if we're trying to be helpful, if we're trying to even, even give them a review, Hey, can I offer to give you a review? Or can I help? Is there some way I can help you? Or do you want to do a joint venture webinar and get in front of my audience and your audience and you know, things like that. I think that's really key. Instead of feeling like our networking should go nowhere. I mean, if we are on the phone with somebody, it's, it should go somewhere. Right. Even if it's doing a little, like for you, you could do like a little brandy, like color wheel or something for somebody. It's like, have you thought about this? And that could lead to a client. It might not be today. It could be six months from now, but they can also end up referring you. So those connections are really important.
Ksenia, Host: Yeah, that's that's something interesting. I'm going to think about that because I do have like a dedicated free design clarity call. Let's talk about whatever you want to talk about with design. But to kind of incorporate a little bit of that into just the coffee chats or any conversation I have with new people. Thank you. That's really I'm going to think about that.
Amanda Roy: Yeah, absolutely. Absolutely. Because you know, sometimes it's hard to get people to want to get like, I have a marketing call, like, let's, let's look at your marketing. Let's dive in. And it's amazing how I struggle getting people to do that call. Like, come I'm offering you free support, but if I was on a call with somebody, if I was doing a coffee chat and I say, Hey, you want to go, you want to dive into your marketing? I would love to just help support you. That, that is going to be so much more effective because again, you're a real person. You know, they, it takes a while for people. And let me, I will share this with you. When I first started it in the marketing world, I always heard it takes seven touch points. to before somebody buys from you. This is social media or a webinar or a networking event or whatever it is that they're seeing you, right? And then I remember it jumped up to 21 touchpoints. And then just a few months ago, or a few weeks ago, actually, I heard a marketer, a big marketer say 51 touchpoints. Right. And it takes time for people to get to know you and trust you. So the whole know, like, and trust it, it's not a week anymore or a, you know, or a couple of weeks. It can be six months. I had, I had some people on my group, on my event I had a couple of weeks ago, my masterclass, and every single person said it was six months to a year before they finally bought from, from their coach. And so we have to realize that what we do today affects our business three months from now, six months from now, it really makes a big difference. So when you're doing that networking, just understanding, I got to keep in contact, I got to be sharing, I got to be offering value, I've got to, you know, do something for free that it doesn't take long for us to do, but it would take them forever to really system into your business. And they're going to, they're going to learn to trust you. And eventually they're going to come become your client. So 51 touch points. That's crazy. Yeah. Remember we were talking about that customer journey earlier, right? Like what do you want that person to do when they first get into your world? You need to have six months of content, whether it's masterclasses or webinars or social media content or emails, you've got to have six months at least in order to be, to convert them to a client. It can take time. It's taking longer and longer and longer these days. So make sure your customer journey is put together.
Ksenia, Host: Very important. That's so interesting because I feel like there's probably a connection between it taking longer and also just like how many of those like quick win, make $10K, like the kind of the with everyone going online and how there's so much more of that. I wonder if like, oh, people are like, okay, well, there's more scams. There's more people aren't doing what they said they'll do.
Amanda Roy: Right. Yeah. Yeah, for sure. I know it's a scary thing. And like we were talking about in the beginning, it's like, you got to be careful about who you are, who you're buying from. And sometimes that little freebie that is going to get you to 10k isn't necessarily going to get you or that $7 thing isn't necessarily going to get you to 10k. There's so much more to it. And hiring a business coach, I think is really important. You know, following the right people who are truly experienced and aren't like, I make a million dollars and you know, things like that. They're, you know, following the right people isn't really important.
Ksenia, Host: Yeah. Okay, to wrap things up, first of all, thank you. I loved our conversation. It's been awesome. For anyone that wants marketing support, wants to talk to you, wants to see more of your 50 touch points, where do they find you?
Amanda Roy: It's been so fun being here. Thank you so much for having me on. You can really find me on anywhere that says Systems with Amanda or systemswithamanda.com is my website. My marketing platform, Go High Level, yay! It's called Leads Hub. Mine's white-labeled Leads Hub. And I do that because that's what it's all about, right? Getting leads. Bring in new client acquisition. Let's bring some new clients into your world and convert them. But you can find me on leadshub.agency. And yeah, I have a Facebook group called Leads and Lattes. You can find me in there. I just started that in January. So that's a lot of fun. So but yeah, anything that says Systems with Amanda, YouTube, Instagram, LinkedIn, and Facebook. And I'm horrible about social media. So I'm trying to do better, but I'd love to see you on there. It's not my strong point.
Ksenia, Host: I totally get that. I am working on that as well.
Amanda Roy: Yes. Content. Well, thanks for having me on today.
Ksenia, Host: It's been a lot of fun. Thank you for coming on. I'm very excited for this to get out there and for people to hear more about you and then also everything we talked about.
Amanda Roy: Yes. Awesome. Awesome. Well, I'm excited too. Yep. Reach out if you need any help. I'm happy to help anybody.
Ksenia, Host: Thank you for joining us for today's episode. I'm very excited for this podcast and I'd love to hear any feedback, what you thought about it. Please let me know as I want to make this a very useful resource for you. We have some amazing interviews coming up as well as some solo episodes, so keep an eye out for those. Subscribe if you want to be notified when those come out. and have them automatically go into your podcast player of choice. All the links mentioned will be in the show notes and also on the podcast page on my site. And lastly, if you'd like to be a guest on the show or have a topic you'd like me to cover, please reach out to me at podcast at kseniaa.co. And that concludes our episode. I hope you enjoyed it. Again, please give me feedback. I want to make this really awesome for you, and I hope you have a great day. Thanks for listening.
